CosBeauty Magazine #94

@cosbeauty BIOMIMIC SKINCARE + SKINDNA = PERSONALISED DNA-BASED SKINCARE From the founders of SkinDNA, the world’s most popular skin DNA testing technology, comes BIOMIMIC skincare, an Aussie brand that has created a simple skincare solution personalised for each user, at an affordable price point. Made in small batches right here in Australia, the range offers two essentials and six booster treatments that target different skin concerns. Though you can purchase BIOMIMIC products on their own, they’re designed to work in conjunction with a SkinDNA genetic test, which analyses the 12 skin functions of your DNA profile and provides you with a personalised report on the ingredients, supplements and professional treatments most suited to your DNA profile and hereditary predispositions to ageing. ‘We all want healthy, youthfullooking skin but not everyone understands the complexities of their skin genetics, and how the wrong product selection, coupled with hereditary predispositions, could be costing you money on skincare that simply won’t work for you,’ explains Stefan Mazy, founder of SkinDNA and BIOMIMIC. Mazy, who has dedicated his entire career to understanding the role that genetics plays in skin health and ageing and, subsequently, the scientific advancement of predictive ageing, says that BIOMIMIC is the result of over a decade of research. ‘I designed BIOMIMIC with one mission: to provide an easy-to-use and targeted solution to address the five main skin ageing pathways we analyse in a SkinDNA test: sun damage and pigmentation, wrinkling, free radical damage, skin sensitivity, as well as firmness and elasticity. ‘I truly believe that skincare doesn’t have to be complex, so it was important to me that BIOMIMIC included only the products you absolutely need and none that you don’t. The result is a personalised skincare routine for every user, where each product has been carefully developed for maximum absorption, so your skin can feel the full benefits.’ RRP: BIOMIMIC Essentials: $59; Boosters: $69, SkinDNA Genetic Test: $249 Where to buy: www.biomimicskincare.com SAY HELLO TO 100% PLANT-BASED HAIR COLOUR Launched in 2021 by ethical hair care company BRITE, Naturally Brite is an exciting new range of 100% plant-based hair dye infused with conditioning henna. The innovative offering is an industryfirst and is suitable for every hair type and texture. Free from any nasties, the range is set to revolutionise at-home hair colouring, lockdown or not. Naturally Brite’s hero ingredient is a luxurious conditioning henna that not only enhances colour but also helps to repair hair damage, improve follicle health and restore strand strength. Naturally Brite is available in three shades including Dark Brown, Black and Copper Rose. The collection is natural, clean and free from ammonia, bleach and peroxide. BRITE’s specially curated formula is vegan, cruelty-free and accredited by PETA – meaning you’re not only being kind to your hair but also the planet! RRP: $15 Where to buy: Woolworths and https://briteorganix.com 14

@cosbeauty SUSANNE KAUFMANN ANNOUNCES EXCLUSIVE RETAIL PARTNERSHIP WITH MECCA SUSANNE KAUFMANN have been pioneers in sustainable, natural skincare since 2003. The brand combines founder Susanne Kaufmann’s expertise in natural ingredients and skincare philosophy with her values for innovation and sustainable living. The powerful, natural formulas are hand finished in the Austrian alpine region of Bregenzerwald, home to Kaufmann and her family for generations. The range is created using only the finest plants and botanicals, carefully chosen for their efficacy and skin affinity, as well as pioneering sustainable manufacturing methods. From effective, targeted skincare treatments to soothing body care and bath rituals, the products are both rooted in nature and based on science, using advanced bio technologies while also following Kaufmann’s founding principle of results-focused beauty and a holistic approach to wellbeing. ‘It is a pleasure to partner with MECCA to bring our joint vision for the brand to life. The MECCA customer is certainly one of the most well-informed beauty shoppers in the world, so it is a pleasure to unearth the unique qualities and proven results of the SUSANNE KAUFMANN skincare range with their partnership,’ says Jessica Clark, CEO at SUSANNE KAUFMANN. Where to buy: online and in store at MECCA www.mecca.com.au/ susanne-kaufmann/ www.cosbeauty.com.au 15