CosBeauty Magazine #94

FEATURE FLOWER BEAUTY DREW BARRYMORE At the other end of the accessibility spectrum is Flower Beauty by Drew Barrymore, which has become an international cult beauty brand. Launched in Australia in 2019 (after years of success under its belt in the US), Flower Beauty offers highquality ingredients and premium packaging with an affordable price tag. ‘I’ve also been in a makeup chair since I was 6 years old and had the fortune of working with the icons of the beauty industry, so learning, being in love with products, pigments, brands, companies, and just being a constant student of makeup,’ she told Business Insider. RARE BEAUTY SELENA GOMEZ Started in 2020 in the US, Selena Gomez’s Rare Beauty amassed US$60 million in revenue in its first year and a current Instagram following of 2.7 million. This pigment-popping brand is vegan and cruelty-free with a mission to cater to every skin colour and be gender inclusive. The singer has spoken openly about her mental health and body image struggles in the past, and gives 1% of all sales to the Rare Impact Fund, which provides mental health services with a focus on those in underserved communities. She also wants the clean makeup brand to represent inclusivity in every way possible. ‘Rare Beauty is about accepting who you are – and finding the beauty in your imperfections,’ she said in an IG post. ‘Rare Beauty is more than a beauty brand. Our mission is to shape conversations around beauty, self-acceptance, and mental health. We will work to help people get more access to support and services. We want to help people feel more authentically connected to one another and less alone in this world.’

THE HONEST COMPANY JESSICA ALBA Inspired by the birth of her first child, Honor, and her own history of childhood illness, actress turned entrepreneur Jessica Alba founded her wellness business The Honest Company in 2012, which she followed with Honest Beauty three years later. This non-toxic line of beauty and haircare products has been created without parabens and phthalates. ‘I founded The Honest Company because I wanted safe, effective products that perform,’ the business mogul shared. ‘After all, you shouldn’t have to choose between what works and what’s good for you.’ The Honest Company experienced amazing growth in its first year of operation, reaching US$12 million and a valuation of $1 billion in 2015. As of May 2021, it’s now listed on the Nasdaq stock exchange, one of the first ‘celebrity stocks’ to go public and with an initial market value of around US$2.1 billion. Honesty definitely pays off! Editorial credit: Tinseltown / Shutterstock.com www.cosbeauty.com.au 29