CosBeauty Magazine #94

NEW&NOTABLE FEATURE SCARLETT JOHANSEN Slated to launch in the US in early 2022, ScarJo is the latest beauty entrepreneur to hit the scene. We don’t know too much about it right now, including the official name, but expect it to be riding the self-care trend. ‘Several years ago, I took a step back from my beauty deals with the goal of creating something true to me,’ the actress said in a press statement. ‘The result is a clean, accessible approach to beauty.’ Former Juicy Couture exec cofounder Kate Foster has said this won’t be just another celebrity beauty brand but instead ‘fill a void in the market and address a true consumer need’. We’re curious to know which void hasn’t been filled in this busy market, but if anyone can do it, it’s Scarlett Johansson! Editorial credit: Tinseltown / Shutterstock.com ARIANA GRANDE Pop icon and vocal vegan Ariana Grande is set to drop her first makeup line any day now – joining her lucrative fragrance business. Named r.e.m beauty, the vegan line will be released in curated drops, with the first launch all about eyes. ‘They’re our main storytellers and sources of communication,’ Grande told Allure. ‘I feel like you can emote more with your eyes than you can articulate sometimes.’ Known for her winged cat-eye look, r.e.m beauty will feature a variety of eyeliners, liquid eye shadows, glittery shadow toppers and mascara.

Editorial credit: Cubankite / Shutterstock.com HALSEY In 2021, the Grammy-Award winning artist launched her own vegan makeup line, About- Face. On her Instagram page, Halsey wrote: ‘Many of you may already know that I have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. It is one of my greatest loves, but I have always stood firm in the belief that makeup is about feeling cool – not looking perfect. I have worked tirelessly on this for years with an incredible team and I hope you feel my DNA all over it.’ HAILEY BIEBER Rumours are swirling in the beauty world that Hailey Bieber is about to enter the market. The model filed a trademark for ‘Rhode’, after her middle name, in February 2021 which will focus on skincare and wellness. While we can’t wait to emulate her mirror-like skin, time will tell when this brand will be launched. She’s previously filed similar trademarks, including Bieber Beauty back in 2019, that haven’t come to fruition. CBM www.cosbeauty.com.au 35