CosBeauty Magazine #94

SKIN The new pigmentation triple threat INTRODUCING OXY-R PEPTIDES, MEDIK8’S NEW PATENTED, HIGH-STRENGTH OXYRESVERATROL BRIGHTENING SOLUTION FOR PIGMENTATION AND UNEVEN SKIN TONE. Uneven skin tone? We’ve got you covered! Medik8’s Oxy-R Peptides is a new brightening peptide solution which helps tackle pigmentation from three different angles, helping to fade the appearance of skin discolouration and unveil visibly brighter, more even-toned skin. Oxyresveratrol is at the heart of the Oxy-R Peptides formula, an antioxidant that boasts potent brightening and anti-inflammatory properties. One of Oxyresveratrol’s main benefits is its ability to help inhibit tyrosinase, the main enzyme responsible for melanin production. Studies* have shown oxyresveratrol is 33 times more effective in inhibiting tyrosinase production than kojic acid and 45 times more effective than resveratrol. Oxyresveratrol is highly unstable, which makes Oxy-R Peptides even more groundbreaking – for the first time ever, Medik8 have stabilised it at an ultra-high concentration of 1%, delivering the highest available strength on the market.

Science 101: WHAT ARE PEPTIDES? Peptides are short chains of amino acids, linked together by peptide bonds. There are 20 different naturally-occurring amino acids, which can be linked together in any order to give millions of different peptide combinations. Our skin is naturally overflowing with different kinds of proteins and peptides, including some of the most important, collagen and elastin, which are both responsible for retaining the skin’s natural strength, resilience and suppleness. When applied to the skin, peptides can act as chemical messengers, communicating with cells to perform a specific function and triggering a response in the skin. They give your skin a specific instruction to do ‘something’, and that ‘something’ entirely depends on what order your amino acids are in. Every peptide has a unique superpower to target different skin concerns, including fine lines and wrinkles, lost volume, dull and uneven skin tone, pigmentation, and to help combat Advanced Glycation End (AGE) product formation, a metabolic process that damages collagen in the body. TARGETS PIGMENTATION IN 3 WAYS Alongside oxyresveratrol, Oxy-R Peptides contains two additional powerful brightening peptides. Tetrapeptide-30 is a peptide that helps to interrupt the pathways that lead to discolourations and uneven skin tone, while Acetyl Glycyl Beta-Alanine helps to inhibit the transport of melanin to the skin, where the overproduction of pigment become visible on the complexion. Combined with oxyresveratrol, this powerhouse trio offers new hope to pigmentation sufferers. The 1% oxyresveratrol solution is stored in a patented preservation system in the lid of the bottle until it is plunged into the rest of the formula using ‘click to activate’ packaging. To further ensure maximum freshness, Medki8 have also split the formula into two 10ml bottles. Lightweight and silky in texture with an innovative formula and delivery system, Oxy-R Peptides will help visibly brighten, improve clarity and work to combat all types of hyperpigmentation concerns on all skin tones. www.cosbeauty.com.au 37