ESTETICA Magazine USA (3/2022)

Cover story Nature has often inspired works of art, and hairdressing is no different. But now Schwarzkopf Professional ® has partnered with T H E U N S E E N Beauty to bring a game-changing color product to the market. Hair color has often been inspired by the colors of grains, the brilliance of gemstones, or a variety of hues presented by fruits and flowers. Inspired by nature but designed with science, this innovative formula by T H E U N S E E N Beauty and Schwarzkopf Professional® opens the door to an unexplored world of creative style. Producing iridescent, prismatic and previously unimaginable color effects, T H E U N S E E N Colour Alchemy is alive to you and your environment. This elemental phenomenon can only be found in nature and complex molecular anatomies, such as the spectacular shimmering iridescence of the scarab beetle and peacock feathers. Unlike static pigmented color, each shade scatters the light in a range of kaleidoscopic hues, which transform in response to temperature. This process is dynamically illustrated by the rainbow spectrum bursting from the prisms. Even the packaging of Colour Alchemy is dark and minimalistic, evoking a sense of alchemy. Lucia Preziosi ANDRITE SCARAB

PEACOCK Natural iridescence To help visualize the colorways produced by Colour Alchemy, five natural phenomena were selected to represent each prismatic shade: Scarab, with solar orange, to lapis blue Peacock - predominantly petro blue, Borealis is mostly Iris purple, Andrite's azalea pink, and Phoenix, which could be nothing other than Amber red and burnt orange. Hair: Tyler Johnston / Photo: Simon Emmett / Hair Color: Lesley Jennison Make-up: Helge Branscheidt / Styling: Kim Howells / Models: Scarab & Borealis: Yueh / Peacock: Tiah / Andrite & Phoenix: Amelie BOREALIS Although rooted in science, this product has simple motivations: to turn fantasy into reality. Our crystal formula replicates the visual effect of structural color. This elemental phenomenon can only be found in nature and complex molecular anatomies, such as the spectacular shimmering iridescence of the scarab beetle and peacock feather. Unlike static pigmented color, each shade scatters the light in a range of kaleidoscopic hues, which transform in response to temperature. Lauren Bowker, Founder of T H E U N S E E N and color alchemist, says, “Take my tools, be curious, be daring, carve your own path, and never stop exploring.” Welcome to a new world of color - Colour Alchemy. photo shoot 7