ESTETICA Magazine USA (4/2022)

USA

the HairMagazine

BEAUTY IS BACK

NYFW SS23, industry

events, and salon design

GUYS GALORE

Focus on men’s trends,

products, tools & more

COLORS & CUTS

Cover story, trends,

revivals & innovations

SINCE 1948, OUR STYLIST-FIRST PHILOSOPHY HAS PUT US AT THE

FOREFRONT OF HAIR INNOVATION, INSPIRATION AND MASTERY:

FROM FOREVER REVOLUTIONIZING COLOR TO ARTIST-LED

EDUCATION, AND TRUE PARTNERSHIPS LASTING DECADES.

CHEERS TO 75 YEARS TOGETHER AND MORE.

CELEBRATING

75 YEARS OF

PASSIONATE STYLISTS.

#GOGOLDWELL #GOLDWELL75

LA RICOSTRUZIONE 100% VEGAN

per un capello sano e luminoso

www.echosline.it

echosline.official

editorial

On the verge of bidding farewell to 2022, this winter issue will be focusing on color

trends as envisioned by Goldwell on our front cover and cover story, as well as the

extensive report on the Goldwell Creative Awards and our Best in USA album.

Once again you will find news about how to help insure hair health. Moreover, all the

Creative Direction: John Moroney,

VP Creative & Communication

Kao Salon Division

Hair: Angelo Seminara, Goldwell

Global Ambassador

Color: Agnes Westerman,

William Wilson

Photo: Ralph Mecke

Make-up: Jochen Pahs

Styling: Ingo Nahrwold

beautiful men in our lives will be getting the attention they deserve - including trends,

tools, and products! Even our salon design feature presents a stunning mélange -

something for everyone - especially in what were once “traditional“ barber shops!

Indeed, beauty must also be inclusive,

blind to gender, race, religion, and more.

“To be yourself in a world

that is constantly trying to

make you something else is the

greatest accomplishment.”

Ralph Waldo Emerson

It’s simply up to the individual to find

his or her own “brand” of fashion and

beauty. Maggie Mulhern also explores the eclectic looks found on the

runways in her coverage of New York Fashion Week SS23. After all, variety is

the spice of life... and of hairdressing!

Marie Scarano

Something for everyone at

www.esteticamagazine.com

www.alteregoitaly.com

FOLLOW US

Estetica n. 4/2022

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

EDITOR-IN-CHIEF

Marie Scarano

esteticausa@estetica.it

INTERNATIONAL

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

INTERNATIONAL ADVERTI-

SING COORDINATOR

Monica Tessari

m.tessari@estetica.it

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

ADVERTISING & P.R.

Nives Carena

nivescarena@estetica.it

ESTETICA USA

EDITOR-AT-LARGE

Maggie Mulhern

ESPAÑA

Elisabet Parra,

Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Marie Coccoluto

UK

Gary Kelly

ITALIA

Lucia Preziosi,

Glorianna Vaschetto,

Emanuela Vaser

DIGITAL

Erica Balduini,

Erika Marchese,

Stefania Rao,

Alessandro Zanetti

Shoot Cover Story 6

Trends Male Attitude 8

Catwalks Beauty is Back 16

Vision The Magic of Color & Shape 22

Events Best of the Universe 30

Trends Today’s New Men 82

Trends Hair with Attitude 86

Design Vivid Vibes & Atmosphere 90

Interview Angelo Seminara 94

International trends

Punk it all up 33

What’s trending?

Everything! Men’s

looks and curls for

both men and women!

Take your pick!

NYFW coverage and

global events, plus

our international

pages offer plenty of

inspiration!

Salon design is

becoming more

creative and

individualized, just

like hairstyles

worldwide.

Cover Story

The ongoing challenge for any colorist and stylist behind

the chair is to find the ultimate balance: haute couture that

is both trendy yet suited to the client’s everyday lifestyle.

For our winter issue the cover photo features the excellence of Goldwell artists and products with a

spectacular cover-worthy look that can work easily for any woman. It is sophisticated enough for

those in corporate careers to professionals essentially of any age, yet is simple and casual enough for

stay-at-home moms. This is precisely the challenge that so many hairdressers are facing nowadays in

a post-pandemic panorama: finding fashion-forward looks for the very real clients sitting in their

chairs. And with this stunning yet subtle color and impeccable cut, the Goldwell team delivered.

To achieve their vision of

a "Soft Tangerine" hue,

Agnes Westerman and

William Wilson expertly

formulated a

combination of Elumen

and Elumen Play shades.

Angelo Seminara

trimmed the chin-length

bob, added some volume,

and updated the bangs

with some point cutting

just above the eyebrows.

Existing shade: 8NA

Mid-lengths and ends:

Variation of 10N and 10G

“Soft Tangerine”

formula and technique:

PRE-LIGHTEN REGROWTH:

• 60ml System Developer

Lotion 12% (40vol.)

• 30ml Topchic HiBlondes 11P

Lightened ends:

• 35ml LightDimensions

SilkLift Conditioning Cream

Developer 3% (10vol.)

• 25g (ml) LightDimensions

SilkLift Zero Ammonia

• 3 Pumps LightDimensions

SilkLift 2in1 Serum

• 4-5 drops System THICKENER

Stretched regrowth:

• 30ml ELUMEN KB@7

• 30ml ELUMEN GB@9

• 10ml ELUMEN PlRose@10

Stretched ends 1:

• 5ml ELUMEN KB@7

• 30ml ELUMEN GB@9

• 5ml ELUMEN PlRose@10

Stretched ends 2:

• 60ml Elumen Play @CLEAR

• 9ml Elumen Play @YELLOW

Stretched ends 3:

• 30ml Elumen Play @PASTEL PEACH

• 30ml Elumen Play @PASTEL PINK

• 1ml Elumen Play @PINK

Creative Direction:

John Moroney,

VP Creative &

Communication Kao

Salon Division

Hair: Angelo Seminara,

Goldwell Global

Ambassador

Color: Agnes Westerman,

William Wilson

Photo: Ralph Mecke

Make-up: Jochen Pahs

Styling: Ingo Nahrwold

John Moroney, Global Vice President of Creative & Communications, Kao Salon

Division commented, “The concept behind this look was create a cut and color that

was classic enough for a professional setting but could be given an edgier, more

modern style for a night out.”

“For Soft Tangerine, our color team wanted to showcase the natural-looking tones of

Elumen, while still making it look modern. Angelo Seminara took the classic bob

shape and gave it an edgy modern look, which when juxtaposed with the natural tones

gives it a future-forward feeling.”

photoshoot

7

Male Attitude

Male grooming is an ever-evolving craft with its own unique

dynamism. It’s also a huge global business, especially since men

have become so much more experimental about the way they look.

And men’s hair is trending hard, wherever you’re from! Gary Kelly

RELAXED STRUCTURE

“With male grooming now bigger than ever, we wanted to create an image which reflected the trends of the present, which also show the

progression of the market and the styles that are both popular and relatable to clients of all ages. The first image is inspired by individuality,

the chance to embrace the flexibility of the hair, working with a much more relaxed feel and allowing the individual to embrace their own

creativity and freedom. Movement was the inspiration for this look. The second look is inspired by the strength of a classic square shape – a

much more structured and uniform look, using an architectural like shape to structure the hair and keep it in check at all times.”

Andy Heasman, International Creative Director, RUSH Hair (UK)

Hair: RUSH Artistic Team/Make-up: Lan Nguyen-Grealis/Clothes Stylist: Robert Morrison/Photo: Jack Eames

GENDER FLUIDITY

“This image challenges the boundaries around men’s hair and colour. I love that this look demonstrates a style and colour placement

that is totally wearable for men. I also enjoy the androgynous feel to this image. It taps into the movement around owning our identity,

self expression and gender fluidity. I think the moody green hue here is perfect, not only to suit the model’s fair skin tone, but to create

mystery around the face while also adding interest to the stylised haircut.” Teri Lowe, Creative Director at The Hair Surgery (UK)

Hair: Teri Lowe/Styling: Rasa Balcuiniate/Make-up: Stacey Ellen Simpson/Photo: James Nicklin

8 trends

SOFT TEXTURE

“Current trends are inspired by classics such as crops and mullets which are still going strong in

2022. Crew cuts are also popular as some men prefer more practical cuts to wash more frequently.

Personally, I love all the possibilities and it has been nice putting some work into changing styles and

working with a lot of hair.” Sindi Devitte, Andis Global Educator (USA)

Hair: Sindi Devitte, Andis Global Educator/Photo: Cunha Photography

TIGHT FADE

“The polished elegance of a tight fade will never be off trend. For a fashion forward feel, create a tight

fade at an angle just above the ear, add a hard part and keep the edges clean. Refine further by grooming

eyebrows and any facial hair to complement the face shape and celebrate the wearers personal style.”

Becka Bradshaw at Sam Villa (USA)

Hair: Becka Bradshaw at Sam Villa Creative Director: Teresa Romero/Photo: Nico Norsdström/Makeup: Leticia Tapia and Delia Deleon/

Wardrobe: Michi Lafary/Model: Brandon Gonzales

BIG BANGS

“Throwback to grunge. For a woman this side-parted chin-length bob would be somewhat of a classic.

But this androgynous look with the right attitude can work great for younger men as well.”

Mike Taylor (USA)

Hair: Denman Ambassador Mike Taylor @miketayloreducation/Photo: Liam Oakes @liamoakesphoto/Tools: Denman

OLD SCHOOL QUIFF

“Shifting textures and layers, a high and tight undercut, and styling product that enhance the natural

texture of hair come together to create this urban version of an old-school quiff. Today men’s looks

need to be versatile, easy to style into different looks and a means to express their personal vibe.

Depending on the styling products used, this look can easily transform from vintage to modern.”

Teresa Romero at Sam Villa (USA)

Hair: Teresa Romero/Creative Director: Sam Villa/Hair Assistant: Sarah Adeleye

Make-up: Teresa Romero and Sarah Adeleye/Photo: Dani Bauer/Tools: Sam Villa

124 trends trends 125

RED MULLET

“A fire engine red makes the perfect fashion statement for what is already a disconnected and textured mulllet.

Denman tools are great for getting those crisp lines over the ears and shaping the side-swept bangs close to the head.”

Mike Taylor (USA)

Hair: Denman Ambassador Mike Taylor @miketayloreducation/Photo:Liam Oakes @liamoakesphoto/Tools: Denman

ENHANCED DISRUPTION

“I wanted this haircut to almost have a do-it-yourself feel like it had been cut with a ‘knife and fork’ to enhance and disrupt

the texture of the haircut. The inspiration was taken from the punk era to create this anti-establishment, raw neo-punk feel - a

look that could be rejected by the mainstream. I love this image as it injects a sense of reality with unedited purity to create

this strong statement.” Christian Wiles (UK)

Hair: Matrix Artist Ambassador Christian Wiles from Wiles Studios, Northampton

trends

11

ULTRA BLONDE

“To create this image I worked with Jerome Russell. I always keep my looks extremely wearable but also contemporary and

stylish. Not only is this look super on trend, but it also stays true to my signature style – precision cutting and creating

clean, precise hair looks. I used Jerome Russell bblonde bleach to bleach up the hair to this clean, white blonde. For cutting

I did clipper over comb to create a wait line and then point cut the top to create texture throughout the bleached hair.

For styling I used Label M Matte Paste and Volume Foam to create edgy texture and volume in the hair with a matt finish.”

Jim Shaw, Director of TONI&GUY Billericay (UK)

Hair: Jim Shaw for Jerome Russell.

“Jing debuts an eye-catching and bright orange colour, which complements his effortless hairstyle. His flexible look

is perfect for someone who prefers a low maintenance yet put-together appearance. Using Goldwell LightDimensions

and Goldwell Topchic to achieve a glowing orange, Alex also maintains Jing’s length with disconnected layers and hair

texturising - a hairdo that only the likes of K-pop idols would be able to pull off! To maintain this look, Alex recommends

using styling products from the Goldwell StyleSign range such as Creative Texture RoughMan and Texturizer Texturising

Mineral Spray.” Alex Neo (Singapore)

Hair: Alex Neo, Director of The Lawn Hairdressing, Singapore/Products: Goldwell

12 trends GLOWINGLY UNIQUE

FASHION BLENDING

“A balance between smoothness and angularity with beautiful blending texture creates a flawless

modern look. With subtle blue and purple tones embracing hair, there is a strong emphasis on

character, especially when seen in sunlight. Finally, leaving a heavy-weight feature line on the top

section generates a ‘Yuppie’ look and transfers it into a sophisticated fashion style.”

Eros Eason Chen (Taiwan)

Hair: Eros Eason Chen, Taiwan Model: Samuel

JAGGER HOMAGE

“I set out to create a look that would reflect my model’s personality - Milo is in the music industry /model,

rock ’n’ roll edge that I wanted to magnify. His hair was originally just past his shoulders and all one length

- I wanted to create something more lived-in and touchable, an homage to Mick Jagger without being a

direct copy. I cut the hair with a razor, shaping an oval perimeter and shattering the hair to create layers

and texture that are so versatile to style. The finished look has 1970s influences but with a contemporary

twist that makes it surprisingly wearable.” Darren Ambrose (UK)

Energy Collection by D&J Ambrose/Hair: Darren Ambrose @darrenambrose/Colour: D&J Artistic Team @djambrosehair

Make-up: John Christopher @jcmua/Styling: Jackie Ambrose @jackie.ambrose1/Photo: Chris Bulezuik @chrisbulezuikphotography

trends

125

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Beauty is

back

The beauty presented at the NYFW

Spring/Summer 2023 runways

highlighted a return to a pro touch.

16 catwalks

Braids, cornrows, afros, mullets, bobs, pixies, simple blowouts, shags and of course

ponytails - the Spring/Summer 2023 beauty offerings presented at the most recent

New York Fashion Week had it all, representing extremes from exaggerated and

dramatic to unforced finishes. While many designers opted for a more uniform and

strong silhouette to accent their collections, others chose the more natural route by

having the hair team enhance the models own texture and shape. Kien Hoang, Oribe

Principal Artist of Global Design, was the lead hairdresser for almost a dozen shows

this past season and worked on looks from extreme structured up styles to softer

and more natural falls. “I love what it takes to make sure every shape is right for

the collection,” says Hoang who frequently researches historic documents to come

up with ideas that suit the era and fashion. “Sometimes that means a powerful

design like the almost floor length braids for the female warriors for the Kim Shui

collection, and sometimes the looks are to be something seemingly effortless. Those

finishes are equally important and difficult, and require just as much skill and ability

from the hairstylists.” No matter the direction, beauty did make a statement on the

catwalk and gave the hair teams, along with nail and make up artists, something to

talk about. It was a winning season for everyone, both front and back of house.

Strong to soft

From the high knotted braided ponytails for Kim Shui (by Oribe’s Kien Hoang) to the simple, gentle bobs for Ella Johnson (by Bob

Recine for Oribe Hair Care), there was something for everyone at the collections presented at the Spring and Summer 2023 NYFW.

Simple short crops and naturally textured coils are perfect for carefree, low-maintenance looks, while a throwback to a 70’s vibe

was found in smooth lengths with a middle part. Groovy!

TOMMY HILFIGER

ALTUZARRA

Glamour was the hero

at the shows, but with

a personalized twist.

Tommy Hilfiger models

featured deep side parts to

create bangs that draped

across the forehead to add

sensuality to luscious lengths.

Spikey Mohawks create an

alluring springtime plumage

for the bolder fashionforward

crowd. Center parts

with chignons, pony tails, or

demure dropped waves and

asymmetrical finishes are

just some of looks expected

to jump from the runway

to the streets this spring

and summer.

MOROCCANOIL

18 catwalks

BEHIND THE SCENES

Teams were out in force and just about every backstage was back to 2019 energy, enthusiasm and

chaos. Beauty pros were able to execute comfortably without masks and fear of exposure, and artists

were just happy to get back to work and enjoy the fun and excitement of NYFW. “Working backstage

is very fast paced and can be a stressful adrenaline rush,” says Odete DaSilva, Goldwell NYC Academy

Artist and NYFW Editorial Hair Stylist. “Time is of the essence and often we never have enough of

it. Most times we only have 10 minutes with each model.”

Another key to a bespoken hair look? Accessories! Berets, scarves, beads or original headbands

can also add oomph! to any outfit. Free-style shags of all lengths and pseudo-mullets are all

trending, especially amongst youths seeking a more natural and androgynous look, as they

work for both men and women. Trend forecaster and Global Creative Director for Living Proof

Michael Shawn Corby loves what he calls the “shapeless shapes” that were seen on many catwalks.

Says Corby, “From partial waves to smoothed over straight sweeps, this season was all about

complementing the fun, flirty and barely-there fashions that we are going to see for spring and

summer 2023.”

Ulta Beauty Pro Team - Nick Stenson: @nickstenson, Anna Manukyan: @amanukyan, Sonya Dove: @thesonyadove, Sean Godard: @seangodard, Danielle Keasling: @danielle.keasling, David Lopez: @davidlopezzz, Michelle O’Connor: @michelleoconnorbeauty; Hair Assistants: Ulta Beauty Design Team - Haley Kimble- Valadez: @haleyki, Beto Sanchez: @betoloveshair, Gilad Goldstein: @myguiltycrown, Reva Haga: @reva_danielle, Takeyra Shipps: @hair_bytakeyra,

Laura Gunter: @lauragunterhair, Anthony Negron: @kinganthonyyyy; Hair Assistant: Viktoriya Yeremchuk @viktoriyayeremchuk; Makeup: Deney Adam, Ulta Beauty Pro Team: @deney_adam & Dmitry Potapov: @dmitrymakeup; Nails: Sarah Nguyen: @chrmdbysarah; Wardrobe: Bjorn Van Den Berg: @vandenbergbjorn & Jennifer Daniels: @beforetheflash; Photographer: Richard Monsieurs: @richardmonsieurs.

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The glamorous

assymetrical curly bob

rides the periwinkle

wave, while the tequila

sunrise updo transforms

the model into a

modern-day queen.

Hair: Allen Furlan

Make-up: @Silenceoftheglam

(Ashley Zimmel)

Photo: @jngphoto (John Ng)

The magic of

color & shape

Best of

USA

“Classic styles with a twist and

awash with brilliant hues - pop

star glam that speaks to you”

vision

23

“Sunrise hues for

a moon dance vibe -

textured, knotted,

and crimped - wild”

24 vision

Best of

USA

Inspired by the 90’s supermodel

and Jean Paul Gautier’s bustiers,

this shoot is giving Cindy

Crawford vibes through and

through. Feminine, edgy - this

girl’s got it all.

“Bustier” Collection

Hair Color & Hairstylist: Joan Novak

Photo, Wardrobe & Creative Director:

Joan Novak

Make-up: Jana Bizzarri

With today’s busy

lifestyles, these two

different lengths and

colors lend an effortless

yet fashion-forward

vibe for anyone.

Hair, Color, Styling, Photo:

Charlie Price @charliepricehair

Make-up: Tiaja Pierre @

tiajamaisondebeaute

Best of

USA

“Simple, shaggy cuts and

inspirational color contrasts

make for carefree style”

vision

27

R

OMC GLOBAL CERTIFICATION

PRESENTS

GLOBAL CERTIFICATION

TRAINERS-JURORS

Hair-Aesthetics-Nails

OMC WORLD BEST EDUCATORS

will be showing the newest inspirations

in Fashion & Competitions.

Save the Date

APRIL 30 - MAY 1, 2023

Online Registration - January 15-20, 2023

www.omchairworld.com

Trainer /Jurors Global Certification fees $500

Includes - Lunches & Sunday Gala Night.

Guest Participation $350 - Lunch and Sunday Gala Dinner.

PRESENTS

INTERNATIONAL

ONLINE PHOTOGRAPHIC 2023

The OMC Gold Cup is an online competition open to all OMC members across all five

OMC Zones (America, Asia, Western Europe, Central Europe & Eastern Europe) and

offers multiple categories in Ladies, Gents, Junior and Aesthetics & Nails competitions.

ONLINE REGISTRATION FEB. 15th - 20th 2023


Best of

the universe

The extraordinary OMC Hairworld 2022 returns to Paris

with huge success, a monumental live competition and

passionate participants coming from all over the world.

Sergi Bancells

Salvatore Fodera and Gianni Fodera together with Hidetaka Yoshikawa,

Takara Belmont Chairman & CEO. Next OMC 2022 Global Symposium

and the exciting Battle of the Champions are taking place in Yokohama

(Japan), during 2022 Takara World Business Congress.

An enthusiastic global audience enjoyed the live experience of the

World Hairdressing Championships: OMC Hairworld 2022, held

in Paris during Mondial Coiffure Beauté – MCB by Beauté

Sélection (September 10th-12th) in a specially dedicated area in

the main floor. More than 1,000 participants representing 50

nations competed on the OMC Hairworld 2022 stage in a vibrant

live competition that attracted all eyes all along Sunday, Sep 11th

and Monday, Sep 12th. This awe-inspiring event & competition

was sponsored by Wella Professionals, L’Oréal Professionnel Paris,

Takara Belmont, Aderans and MCB by Beauté Sélection (OMC

Platinum Sponsors); together with Raphaël Perrier, Vitality’s,

Silkey Professional and Cindarella Paris (OMC Gold Sponsors);

and YY Hair, Pivot Point, Calcagni Diffusion and Jinda Hairs

(Mannequin Head OMC Gold Sponsors). OMC Hairworld 2022

was presented by Salvatore Fodera, Chairman/CEO – Founder

,

Inspiration GALORE!

At OMC World

Championships no

matter where you look,

there is a special trick

or secret to learn from

these many competitors

and their creations.

A fabulous environment

where competition

and talent allow your

inspiration to take wing!

OMC & OMC Hairworld; Gianni Fodera, OMC World President; Vincent Fodera, OMC

Hairworld & Marketing Director; and Carmelo Gugliotti, OMC Global Director – Competition.

True artistry dominated the stage in a craft where hair is the medium used to create sculptures

too grandiose for words: the OMC Hairworld 2022 competition demands several practical

trials, giving us a grand number of talent to watch in real time.

CELEBRATING 75 YEARS OF HAIRDRESSING AT ITS BEST

During the World Hairdressing Championships in Paris, OMC celebrated its 75th anniversary

as the largest professional hairdressers’ organization in the world with over 50 member

countries and over 1 million individual members worldwide. OMC offers a global platform

to all competitors of the beauty sector to become World Champions in their own field among

competitors from the 5 continents. “Not everyone can be a winner, but just participating is a

winning situation: the experience they gain, the knowledge they take back to their salons... and

then during the year they are training and preparing for this big event. And let’s not forget that

social media connects everybody nowadays: all these connections culminate in this wonderful

platform of OMC”, says Salvatore Fodera, Chairman & CEO. But with so much passion for the

craft, who won? Take a look at www.esteticamagazine.com for the full list of this year’s winners!

Photos by Rose Glen

events

31

www.ecommerce.estetica.it

Just a simple

click, even from

your smartphone

or tablet and

you can have

the magazine in

your salon.

Subscriptions,

Albums, Books

and special

package deals

with discounts

you will love!

SUBSCRIBE

ONLINE

TO YOUR FAVOURITE MAGAZINE

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For further info:

ESTETICA USA

customercare@estetica.it

MODA

INT’L

Hair Concept, Execution & Dress: Fabrizio Del Buono/Photo: Claudio Gangi/Make-up: Graziano Senesi

PUNK

IT ALL UP

Hair: Bernadette Beswick

@ Bezaboo

Colour: Stevie English

Photo: Andrew O’Toole

Make-up: Cheriene Waddell

PUNK

IT ALL UP

Hair & Photo: Bill Tsiknaris

Colour: Chris Tsiknaris

Make-up: Brooke Stanley

Styling: Colab X

Hair & Colour: Kristie Kesic

@ Cobelle Creative

Photo: Georgia Wallace

Make-up: Gemma Elaine

Styling: Tamzen Holland

“Punk is the

freedom to create,

freedom to be

successful or not,

freedom to be who

you are. It’s freedom.”

Patti Smith

PUNK

IT ALL UP

Art Direction: Errol Douglas MBE

Hair: F.A.M.E. Team

Photo: Chris Bulezuik

Make-up: Elizabeth Rita

Styling: Anna Latham

Products: Avlon

PUNK

IT ALL UP

Hair: Jude McEwen @ Toni&Guy


Make-up: Kylie O’Toole

Styling: Emma Boseley

Hair: E. González & J. Salvador @ Makeover/Photo: David Arnal/Make-up: E. Quílez/Products: Schwarzkopf Professional

Hair: Amy Wardley @ John Oliver’s

Hair: Corta Cabeza Creative Team/Photo: Gabo Boza/Products: Wella

Hair: Shy+Flo/Photo: John Rawson/Make-up: Nicola Fischer

Art Direction: Christophe Gaillet

Hair: Quentin Lafforgue - Team HCF

Photo: Maros Belavy

Make-up: Martyna Molenda

Products: L’Oréal Professionnel, Revlon Professional

“I’d rather be hated for

who I am, than loved

for who I am not.”

Kurt Cobain

PUNK

IT ALL UP

Hair: Attilio Artistic Team @ Lorenzo Marchelle

Photo: Lele Oldrini

Make-up: Rossella Pisani

Styling: Isabella Ingravallo

Hair & Colour: Mark Eubanks

@ Mark Christopher Salon

Photo: John Rawson

Styling: Rose Swift

PUNK

IT ALL UP

Hair & Colour: Mark Eubanks

@ Mark Christopher Salon

Photo: John Rawson

Styling: Rose Swift

Hair: Jacques Moisant Paris Team

Photo: Kei Takeda

Make-up: Yusaku Nakahara

COMMITTED

&

REBELLIOUS

Art Direction: Bruno Marc Gianmattei

@ Marc Antoni

Hair: Marcus Giamattei & Dan Spiller

Photo: Jamie Blanshard

Make-up: Katie Moore

Products: Joico

PUNK

IT ALL UP

PUNK

IT ALL UP

Art Direction & Hair: Eric Maurice/Photo: Pascal Latil/Make-up: Ambre Thomas/Styling: Véronique Suchet

“What is attitude?

It’s a small thing which

always makes a really

big difference.”

Sir Winston Churchill

Art Direction & Hair: Eric Maurice/Photo: Pascal Latil

Art Direction & Hair: Christine Alves/Photo: Imagin’com/M-up: Aline Le

Hair: Giovanni Damiani & Simone Virdis/Photo: Alessandro Dalla Fontana

Hair & Styling: Shae Tsiknaris/Photo: Bill Tsiknaris/Make-up: Brooke Stanley

Hair: Elle Broadhurst/Colour: Kristie Kesic @ Cobelle Creative/Photo: Georgia Wallace

PUNK

IT ALL UP

Hair: Christian Ríos

@ Christian Ríos Hair Couture

Photo: Esteban Roca

Make-up: Gloss Make Up

Styling: SergiDevcia Couture

Hair: Pauline McCabe

@ Rock Paper Scissors


Make-up: Hendra Widjaja

Styling: Rochelle Renwick

PUNK

IT ALL UP

“Creativity involves breaking

out of established patterns

in order to look at things in

a different way.” Edward de Bono

Hair: Allan Mckechnie @ Rutherfords Hair

Photo: Lee Howell

Make-up: Stacey Whittaker

Styling: Jacki Clark & Allan Mckechnie

Hair, Colour & Styling: Charlie Price

Photo: EJ Carr

Make-up:Tiaja Pierre

PUNK

IT ALL UP

Hair & Photo: Bill Tsiknaris

Colour: Chris Tsiknaris

Make-up: Brooke Stanley

Styling: Colab X

Hair: David Barron @ Barrons London Salon/Photo: John Rawson/Make-up: M. Austin/Styling: M. Jacobs

Hair: Bernadette Beswick @ Bezaboo/Colour: Stevie English/Photo: Andrew O’Toole/M-up: Cheriene Waddell

OPPORTUNITY

&

DESIRE

Left & right: Global Creative Director: Ezio Diaferia @ Cotril/Art Direction: Luca Grillo/Hair: Yuri Napolitano & Consuelo Prignano

Hair: Jude McEwen @ Toni&Guy/Photo: Andrew O’Toole/Make-up: Kylie O’Toole

Hair: Danny van Tuijl @ Ginger|Lemon Hair/Photo: G+K Photo/Make-up: Sophia Gunev

PUNK

IT ALL UP

Hair: F.A.M.E. Team

Photo: Michael Young

Make-up: Maddie Austin

Styling: Bernard Connolly

Products: Schwarzkopf Professional

“It doesn’t matter how long

my hair is, or what colour

my skin is, or whether I’m

a woman or a man.” John Lennon

PUNK

IT ALL UP

Hair: David Corbett

@ David Corbett Hairdressing

Photo: Michael Young

Make-up: Maddie Austin Kelly

Styling: Claire Frith

AUTHENTICITY

& BELIEF

Hair: Dee Parker Attwood

@ Wieselmann Salon

Colour: Rob Watson


Make-up: Kylie O’Toole

Body Tattooing: Liz Mason

Styling: Elaine Marshall

PUNK

IT ALL UP

Hair & Colour: Ann Marie Young

@ Jingles Hair Design

Photo: Fiona Quinn

Make-up: Chanelle Aldridge

Styliing: Fiona Quinn

“Always be yourself,

express yourself, have

faith in yourself, do

not go out and look for

a successful personality

and duplicate it.”

Bruce Lee

Hair: D. Carsidona & F. De Palma

@ Klaus Peter Ochs

Photo: Dan Candler

Make-up: Alice Owens

Styling: Mickael Komer

Hair: Mayte Garrote @ Different Estilistas/Photo: David Arnal/Make up: José Luis Blasco/Styling: Eunnis Mesa

Hair: Attilio Artistic Team @ Lorenzo Marchelle/Photo: Lele Oldrini/Make-up: Rossella Pisani/Styling: Isabella Ingravallo

Art Direction & Hair: Eric Maurice

Photo: Pascal Latil

Make-up: Ambre Thomas

Styling: Véronique Suchet

PUNK

IT ALL UP

Hair: Cicciput Unse Tratem

Photo: Lorem Ipsum Dolor

Make-up: Adusmater Duretraio

Styling: Bauhaus Riputer

PUNK

IT ALL UP

Hair: Giuseppe Stelitano,

Creative Director @ trevorsorbie

Photo: Pascal Latil

Styling: Gumidafe Gutiér

Nails: Jimena Nails

Hair & Colour: Viktoriya Vradii

Photo: Desmond Murray

Make-up: Lauren Mathis

Styling: Jamie Russell

Hair: B- Beswick @ Bezaboo/Colour: S. English/Photo: A. O’Toole

Art Direction & Hair: Marco Iafrate @ Deco Beauty Salon

Photo: Lorenzo Sampaolesi

Art Direction & Hair: Valérie Guillaume/Photo: Elya Kéran

Hair: F.A.M.E. Team/Photo: Michael Young Hair & Colour: Kristie Kesic @ Cobelle Creative/Photo: Georgia Wallace

Art Direction & Hair: Eric Maurice/Photo: Pascal Latil

Hair: Shy+Flo/Photo: John Rawson/Make-up: N. Fischer

Hair: Allan Mckechnie @ Rutherfords Hair/Photo: Lee Howell

Hair: E. Broadhurst/Colour: K. Kesic @ Cobelle Creative/

Photo: G. Wallace

Hair: Jose Urrutia/Photo: Esteban Roca

Art Direction & Hair: Christine Alves/Photo: Maurizio Pighizzin

Hair & Colour: Ann Marie Young @ Jingles Hair Design/Photo: Fiona Quinn

Hair: Alazne Montero @ Punkrose Salon/Photo: Jorge Rastrojo

Hair & Styling: Shae Tsiknaris/Photo: Bill Tsiknaris

Art Direction & Hair: Marco Iafrate @ Deco Beauty Salon/Photo: Lorenzo Sampaolesi

PUNK

IT ALL UP

Hair: Alfredo Valero

@ Blades Hair Studio

Photo: David Arnal

Make-up: Jose Luis Blasco

Products: Goldwell

Art Direction & Hair: Marco Iafrate

@ Deco Beauty Salon

Colour: Mario Giorgetto

Photo: Lorenzo Sampaolesi

Make-up: Massimo Palasciano

PUNK

IT ALL UP

Hair: Darrel Starkey

Photo: Anthony Sheridan

Make-up: Abbie Beautement

CONFIDENCE

Hair: Darrel Starkey

Photo: Anthony Sheridan

Make-up: Abbie Beautement

& ARTISTRY

PUNK

IT ALL UP

Art Direction: David Katchadourian & Pascal Latil

Hair: Team Alexandra Grey

Photo: Pascal Latil

Make-up: Mariana Miteva

Products: Schwarzkopf Professional

“I enjoy looking good

and love experimenting

with my hair colour.

I’ve just gone from

blonde to brunette,

and keep looking in

the mirror and not

recognising myself!”

Katie Piper

Art Direction: Eric Maurice &

Jacques Seban @mydentity

Colour: A. Zachary, E. Belmonte,

E. Maurice, L. Dupont

Photo: Glenn Norwood

Make-up: F. Díaz & F. Milanez

PUNK

IT ALL UP

Hair: Francine Ladrière

Photo: Nicolas Huret

Make-up: Cécile Prat

Styling: Justine Wessels

Hair: Danny van Tuijl

@ Ginger|Lemon Hair

Photo: G+K Photo

Make-up: Sophia Gunev

Styling: Lizzy Lemon

Art Direction & Hair: Valérie Guillaume

@ Salon Kinki Kappers

Photo: Elya Kèran

Make-up: Roberto Godales Del Valle

Styling: Monique Désar

EMPOWERMENT

& SUCCESS

PUNK

IT ALL UP

Creative Direction:

Mauro Galzignato for Kemon

Hair: D. Carlucci, R. Rogari, A. Candido,

P. Baltieri, D. Comandulli, F. Morelli

Photo: Hair: Fernando Lucia McEvoy Gomez

@ Tony @ Wood Aura Photo Hairdressing Agency

Hair: Roberto Dallo Lafuente/Photo: Jose Urrutia

Hair: Shy+Flo/Photo: John Rawson/Make-up: N. Fischer

Hair & Styling: Shae Tsiknaris/Photo: Bill Tsiknaris

Art Direction: Suzie McGill @ Rainbow Room International/Photo: Chris Bulezuik

Hair & Colour: Mark Eubanks @ Mark Christopher Salon/Photo: John Rawson

Hair: The Club

Photo: Vincent Urbani

Make-up: Valentina Achilli

Products: Wella

PUNK

IT ALL UP

PUNK

IT ALL UP

Hair: Josh Woodman

Photo: Desmond Murray

Make-up: Fatin Hasdo

Products: Denman

Images: FPA

Hair: Marc Thibault

Photo: Steeve Josch

Make-up: Laurent Tonder

“You are your greatest asset. Put your time,

effort and money into training, grooming,

and encouraging your greatest asset.” Tom Hopkins

POUR UN CHEVEU FORT, SAIN, BRILLANT

ET UNE COULEUR INTENSE

Heart est la coloration Vitality’s qui renforce les cheveux

tout en les colorant, en améliorant la consistance du cheveu

et en augmentant sa résistance de plus de

+35%

*

*Essai ex vivo de résistance à la casse des cheveux après le soin colorant Heart (avec l’activateur Heart) réalisé

par un laboratoire indépendant externe en comparant des cheveux colorés avec Heart à des cheveux non colorés.

vitalitys.it

Today’s

New Men

What is dictating men’s fashion nowadays? Mostly the

same influences found in women’s fashion. Retro and

vintage vibes, ethnic and street style – there will always

be classic cuts, but even these looks can work with suits!

Hair: Becka Bradshaw, Sam Villa Ambassador - Creative Director: Teresa Romero - Photo: Nico Norsdström/Obsidian and

Blush - Makeup Artist: Letica Tapia and Delia Deleon - Wardrobe: Michi Lafary/Obsidian and Blus

Hair: Roger Molina, Sam Villa ArTeam - Creative Director: Teresa Romero - Photo: Nico Norsdström/Obsidian and

Blush - Makeup: Delia DeLeon and Leticia Tapia - Wardrobe: Michi Lafary/Obsidian and Blush

Top and below: Denman Ambassador Mike Taylor@miketayloreducation

Photo: Liam Oakes@liamoakesphoto - Tools: Denman

Top right: The Denman Fade

brush has extra-soft bristles

that gently remove cut hair

for a squeaky clean work area

and the sharpest of fades.

While there will always be classic men’s looks à la Cary Grant and other Hollywood hunks

of yesteryear, today’s men are setting new limits and exploring and experimenting with

bespoken looks that better suit their own features, hair type, and - why not? - lifestyle.

What we can safely say is that men’s hair fashions, especially for everyday looks, are increasingly

androgynous. Braids, shags, and mullets abound, with focus on the hair and less on whether a

man is clean-shaven or bearded and the shape and volume of sideburns. Of course there is still

an overall vision of what was once referred to as “manscaping”, but it’s more in terms of the

individual’s personality. Denman Ambassador Alan Beak confirms this, observing, “Employers,

professionals and people in general have become so much more open minded in the last few

years and individualism is celebrated more than ever. This has led to our clients being able to

express their personalities through how they have their haircut, which means we’ve seen a shift

in more creative styles. The hair cut can now have a diverse way in which they style it.”

MODERN CLASSICS EXPRESSION OF IDENTITY

“With a strong sense of identity, and expression of personal fashion, men’s hair is

becoming longer and more individualized based on natural texture. Creating imperfect

perfection is now the focus from traditional male grooming to non-gendered hairstyles

that break away from societal norms,” explains Teresa Romero, Creative Director for Sam

Villa. To the left, modern classics like these are achieved by creating disconnected layers

and graduation. Think square shape shags with a heavier perimeter. Inspiration for these

looks comes from the polished organic texture and fashion of today’s contemporary

“dandies”. Today’s men feel more comfortable and confident while being creative with

styling. They are more than willing to seek products that enhance texture, hot tools to

refine the style, and ask for advice on how to perfect DIY styling techniques.

trends

83

How can salon professionals meet the growing needs of a relatively new yet super- savvy

clientele? Knowing how to communicate and using the latest lingo with one of the fastest

growing sectors in recent years means laying a foundation for consolidated success in

terms of dedicated products, services, and trends. Denman’s Alan Beak shares, “I’m always

advising my clients on ways in which they can potentially wear their hair: more creative,

textured and even wilder. But then I also show them the more conservative way it can be

styled. Even a messy cropped mullet has become socially accepted not just in society as a

cool and current look, but also the workplace.” It’s also important to cater to the special

needs that men bring to the salon. After all, men can be sensitive, too! For example, Wahl’s

Nieves Almaraz (@howtofadehair) advises, “With winter comes dry skin that is easily

irritated, and clients deserve a barber that understands how to pamper dry skin and put

client comfort first when using clippers and shavers. Prioritizing client comfort also means

using the best tools that won’t cause irritation or redness when they are getting that close

cut. The Wahl Professional 5 Star Vanish® Shaver provides an ultra-close finish without

irritation thanks to a revolutionary new independent suspension cutting system and

micro-thin gold foils that hug the face, head, and neck for the smoothest shave.”

EUFORA MEN’S TEAM TREND VISONS: RETRO & REBELLION

When collaborating on a HERO runway show, the goal for the Eufora’s Men’s Team was

to sort out the influences currently impacting men’s styling trends. Indeed, many of these

factors are driving the resurgence of looks reminiscent of the late 1960’s and early 70’s.

Team lead, Julie Cross was determined “to instill a feeling of hope and change; sharing the

Wahl

Wahl Professional Educator,

Nieves Almaraz on fading

and ultra-close finishes

Disconnected cuts, regulation cuts, and other popular haircuts

require skill and technique along with the proper tools. The

trend for 2022 and beyond is a clean cut with sharp finishing,

and Wahl Professional Educator, Nieves Almaraz, has tips to

make your fading and finishing look as cool and crisp as the

air outside. The NEW Wahl Professional 5 Star Vanish® Shaver

provides an ultra-close finish thanks to a revolutionary new

independent suspension cutting system and micro-thin gold

foils that hug the face, head, and neck for the smoothest shave.

84 trends PROFESSIONAL EXPERTISE: COMMUNICATION & SKILLS

Cut/Color/Style - Julie Cross, Dana Cash , and Lisa Warren for Eufora

Eufora

realization that great things are possible even in the craziest and most chaotic of times.”

As a result, the looks designed for this show brought to life a rebellious vibe,

personalities ready to push boundaries and embrace change. “Forms were softer and

more rounded, using length and texture to bend traditional expectations. Softened

silhouettes with added volume balanced out hard lines and strong shapes. Clean

barbered details were combined with longer, looser styles so that no one single look

could be stereotyped or considered a flat personality,” says Cross. “Longer hair and

natural texture are still in style; the combination of relaxed yet meticulously styled

looks are on trend; clean sharp “barber” details will never be out of vogue when used

to bring personality to life.” The Eufora Men’s Team had to meet the personalities of

the models to develop a unique vibe and distinct style for each. All models from the

show were cut, colored, and styled to remind us that no one should feel restrained by

what may appear to be the rules or limitations of the times. The message to takeaway

was this. “Longer hair and natural texture are still in style; the combination of relaxed

yet meticulously styled looks are on trend; clean sharp “barber” details will never be

out of vogue when used to bring personality to life.”

“A haircut is about free will and

allowing people to express who

they are. This is exactly where

the world should be right now”

Denman Ambassador Alan Beak

Samson’s Haircare, an artisanal men’s

hair and beard care range, founded

in 2019 by barber Jake Hamlet and

relationship manager, Adam Muncy.

Foster the Curl is a light hold crème that

delivers low shine and holds curls all day

while nourishing hair. Samson’s Beard

Oil is formulated with sweet almond

oil, avocado and jojoba oils, and other

natural ingredients that moisturize

and soften your beard and skin.

Sunup to sundown, Samson’s Hair

Pomade will hold your hair in place.

Curly Cut: Liza Espinoza Achurra @modaliza2/Hair Color: Cherry Petenbrink @hairbycherryp/Hair Assists: Bryce Van Dyke, Reynaldo Achurra, Anavel Barajas

Photo: Nohemi Capetillo @noamyphotographerpro/Makeup: Melissa Musseau @mmusse/Products: Moroccanoil

Hair with

attitude

In today’s world of individualism, curls are meant to be

124

celebrated, trends

not straightened. And if your hair is straight,

there are ways of adding curls, texture, and volume.

86 trends

More and more people, men and women alike, are embracing the natural texture of their hair, whether it be

slightly wavy, curly or the tightest of coils. What is always important, as always, is to keep hair healthy and use

specific products to define curls and add shine. And of course, it helps to use the right tools so that hair is never

stressed by pulling while detangling or heat.

For example, Adrienne Velazquez, Keratin Complex Brand Ambassador shares, “I am blown away by the results of

KCTexture. My curly clients have often shied away from treatments due to the heat involved. KCTexture allows me

to deliver stronger, healthier hair results to all of my curly clients and enhance their natural curls without any heat.

It’s a quick, easy service that is giving the client what they need.”

mop® is another brand that embraces individuality and has created products designed to support diversity. So, no

matter what the color, cut, or style of hair, mop® has got it covered. For example, we're seeing male stars like

Bradley Cooper and Tom Holland with longer, wavy locks. mop® volume whip can help get these looks by creating

moveable volume with a medium hold while adding a touch of moisture and shine resulting in gorgeous hair.

Bellissima

Cali Curl

Calicurl Beach Wave Service is a 45-65 minute professional salon texture service built and developed with innovative and patented waving

tools and liquid technology that achieves beautiful beach waves, volume and results that last 3-6 months. This innovative combination of liquids

can be used on most hair types from color processed to highly resistant to achieve healthy, long-lasting waves with one single formula.

Bellissima’s new Diffon Supreme Curly Dryer with Ceramic Argan Oil technology. This two-in-one hair dryer and diffuser reduces frizz

with heat and airflow options specific to curly hair needs.

Keratin Complex launched their KCTexture Curl Enhancing Keratin System as the ultimate curly keratin treatment that requires NO

HEAT! KCTexture is designed to enhance and define curly, kinky, and coily hair types, while restoring essential moisture to hair. You see,

smoothing doesn’t mean straight hair. It means healthy, strong, controlled, shiny, beautiful, frizz-free hair for every hair type and texture!

Keratin Complex

To complete any textured look, color also plays an important role. In the case of the photo on the first page, Liza

Espinoza and Cherry Petenbrink made up the cut&color dream team. “Our model Bri came in with overgrown cut

and color. It was super dry and frizzy. I executed a freehand dry curly haircut to give her shape and lift, taking off all

those dry ends and enhancing her amazing bone structure! Then Cherry did an accent highlight, root blend and ends

refresh on Bri, toning in shades of silver and gold for a metallic dimensional movement. We then applied products

and diffused to encourage her natural curl formation, finishing with some curling iron on curl to even out and polish

spirals around her face.” To the right, Allen Furlan opted for a statement hue of bright blueberry. Instead, Lisa Vann’s

Disruption collection is a radical change in defining curls. She explains, “With our latest collection I wanted to

change shapes, texture and color to give a different feel on curls, coils and crimps. By simply brushing out highly

texture hair to frizzing out wavy hair also leaving tight curl set hair in the set and only brushing out a section.”

th

Hair: Anna Peters, Sam Villa ArTeam Member and

owner of re:TREAT Color + Hair Design Studio @annas_hair_retreat

Getting a Faux Shag

This texture-forward sculpted style can

work for a variety of occasions. Anna

Peters says, “This is a fun look because

you can create it on almost any hair

length. It’s really all about the pinning of

the texture to create a cool shape,” says

Peters. “If your guest’s hair doesn’t hold

curl well, use a smaller iron for a tighter

curl pattern, it will hold better.”

• Prep the root and mid shaft with a Sam

Villa Signature Series Textur Professional

Texturizing Iron to add volume and

expand hair.

• Curl the prep section by wrapping hair

around a Sam Villa Artist Series 2-in-

1Marcel Iron and Wand 1” in a spiral

fashion. Secure with a clip to cool and set.

• Remove clips and allow curls to fall

freely. Using a Sam Villa Artist Series

Polishing Paddle Brush, brush hair up

and twist on top of head.

• Repeat on opposite side and secure with

bobby pins.

• Once secured, gently separate curls

with fingers.

Hair: Allen Furlan/Photo: @jngphoto (John Ng)

MUA: @Silenceoftheglam (Ashley Zimmel)

Hair: Lisa Vann @Vann Studio Seattle WA; Jill Lietz Boulder CO.; Aspen Day-Flynn Vann Studio Seattle WA

Photo: David Rossa, Denver CO/Styling: Lisa Vann/Make-up Rose Graham & Hannah Vann @Vann Studio Seattle WA

Denman Ambassador Amanda Killen @stylistamandaelaine shares some technical advice when deciding on the

right product for the hair in your chair. “Curly haired clients each have a unique set of haircare and styling needs.

Those needs are dependent on a variety of factors including hair density, curl pattern/overall texture , general

porosity of the hair and lifestyle. Many different types of leave-in conditioners/ primers can be used, but for

maximum absorption and effectiveness, should be applied to squeeze dried but not towel dried hair and then

distributed using a detangling brush like Denman’s Tangle Tamer Ultra. Aside from prepping curls with moisture

on wet hair, add a curl definition enhancing gel on wet hair and sculpt curls with a defining brush like Denman’s

iconic Original 9 Row Styler - is a major game changer.”

MOP also offers a variety of products style all kinds of textures and keep hair healthy. MOP Firm Hold Clay separates, defines and creates

texture while delivering a strong hold with a matte finish that lasts and lasts. MOP Basil Mint Firm Hold Gel tames flyaways or sets the

perfect style with confidence. Any look will be protected from humidity and remain flake-free thanks to this amazing gel. MOP Lemongrass

Volume Whip creates moveable volume with a medium hold. Lemongrass adds volume while grape seed oil adds strength, conditioning and

shine. Natural thermal and UV protectors fight damage from heat styling and help to preserve colour.

L’Oréal Professionnel recommends their Curl Expression line, infused with glycerin for extended hydration, Urea H to protect curls, and

Hibiscus Seed to provide moisture, strength and softness. Routines can be personalized for any type of curl or coil.

L'Oréal Professionnel

trends

89

Vivid Vibes &

Atmosphere

Say good-bye to boring cookie-cutter salons! Today salons

- whether big & small, modest or upscale - are designed

to reflect lifestyles, personalities, & client demographics.

90 design

Lambs & Wolves is a full service hair salon and beauty boutique in Red Bank, NJ, founded by Glen

Goldbaum, a hairstylist and visionary. Indeed, given its eclectic and “in-your-face” contemporary vibe, it

was no surprise that the salon was a finalist in the 2019 NAHA for best salon design and the Best Salon

Award Best Salon Award – What’s Up In Paris held in Paris as part of MCB by Beauté Sélection 2022.

In October 2020 the salon was moved and renovated entirely. Belvedere Maletti outfitted the salon with

technical pieces, but the rest is a riotous celebration of beauty and art.

Says Goldbaum, “My belief is that my space should always be more than a hair salon. It should function

as an art gallery. We focus on the art & energy of the space. The design should excite clients and, even

more so, my stylists. If they’re inspired by their surroundings, their art becomes more inspired. We use

our own photography throughout the salon, whiles street artists from around the world have contributed

to our wall space. We always say: “Don’t be boring” – and we don’t think we are.” During these times

when individuality and non-conformists are touted, what better setting to find a bespoken look to match

your personality and lifestyle.

Lambs

and Wolves

Red Bank,

New Jersey

Classic Belvedere Maletti stations and

lemon yellow chairs are understated

complements to the outstanding

photographs and wall art.

design

125

Zephyr

Barber

Birmingham,

Alabama

When barber Kellen Mataafa felt ready to set out on his own, he reached out to Austin Shirey, the owner

of Greasy Hands Barbershop, to partner with in his new venture. To help bring their vision to life, Kellen

and Austin entrusted Studio Carnley to help develop their brand. Their color palette of dark greens, off

whites and darker tans is somewhere between eco and minimalist. “We wanted to create an aesthetically

neutral barbershop. Something that bridges the gap between women’s salons and traditional men’s

barbershops. Simple yet elegant. We knew the space needed to be calm, gentle and flooded with natural

light. The mirrors, natural wood accents and the skylight really helped add to that aspect,” explains

Kellen. Four classic Takara 225 barber chairs in Oatmeal welcome clients, adding a traditional yet timeless

touch. “Birmingham is an up and coming place,” observes Kellen, “filled with amazing restaurants and

beautiful bars and coffee shops. I’d say we fit right in with what’s happening downtown; taking old

historic buildings/spaces and making them into something new and modern.”

92 design

The overall space was

influenced by different fashion

houses like Saint Laurent,

Givenchy and Tom Ford.

House of

J Henry

Portland,

Maine

Jaison Henry, CEO and co-founder of House of J Henry, decided to undertake the remodelling of

his salon during the pandemic, which complicated everything from finding a contractor to delays in

deliveries and costs doubling. The construction schedule triplicated from six to 18 weeks. Thanks to

expert organization, the salon closed for just one week during the renovation, the rest of the time they

alternated spaces with contractors working on one section of the space at a time. Luckily they were

working with Millard-Kwon. “We decided to work with Millard-Kwon to design our space because

we wanted a space that felt luxurious and elevated while remaining welcoming and highly functional.

The goal was for our guests to enter the front door and immediately feel they were someplace special,”

explains Jaison. “We created a space that we love, clients enjoy, and team members are proud of. Despite

of all the challenges, we wouldn’t change anything if we had do it all over again. It was worth it.”

design

125

Angelo

Seminara

“

THERE ARE NOW SO MANY MORE

OPPORTUNITIES FOR PEOPLE TO GROW

THAN THERE USED TO BE. HOWEVER, THAT

DOESN’T MEAN SUCCESS IS GUARANTEED

- YOU STILL HAVE TO TRY. by Sergi Bancells & Gary Kelly

”

Estetica had the opportunity to meet with the one and only Angelo Seminara in

Amsterdam. There, the Goldwell Global Ambassador presented his latest hair collection

during the Kao Salon Global Experience 2022. He combined an inspirational film

presentation with live models on stage to create an exciting, disruptive hairshow.

How did you come up with the idea of reinventing the concept of a hair show?

It’s something I started doing a while ago. I wanted to make shows more sustainable

and at the same time use the content we create in a different way, such as on social

media. The essence of a show is to get together, to have fun and to enjoy the spectacle.

With ‘Hair Every Wear 2.0’ I wanted to create a dialogue as a means to share and

communicate with my colleagues, especially after three years without seeing each other.

I therefore thought we needed to create something special and entertaining, while

keeping it simple at the same time.

You commented that you don’t see yourself as a master, but as an eternal student.

Yes. I always feel like I’m chasing after something. I need to feel I always have new

goals and challenges to achieve, ones which can also enhance and grow my role as

a hairdresser. I therefore feel it’s better to stay always humble and to accept that

sometimes you need to go into a room, lock yourself in and just practice. While I was

Known for his avant-garde, awardwinning

style, Angelo Seminara is one of

the most globally celebrated hairdressers.

Seminara was named Goldwell Global

Ambassador in the Summer of 2020.

working in the salon with Trevor Sorbie, one day he pulled me to one side.

He told me that I needed to understand that in this industry it’s 50/50: you

can’t just be artistic; if you don’t understand business as well, you can’t survive.

It’s important for young hairdressers to think like that, because nowadays

there are so many more opportunities for people to grow than there were in

the past. This doesn’t mean success is guaranteed – you still have to try.

Sometimes it’s good to fail - it pushes you to learn and grow.

I definitely agree. Strangely, I sometimes think it’s better to lose in a hair

competition. I know people who’ve been nominated for years and they never

win. However, if you look at their career, it would probably have stalled if it

wasn’t for their desire to keep competing So it’s not about the destination, for

me it’s the journey that really matters -that is what’s really important in life.

These days you are presenting your new tool, Solage. What is it all about?

I like what this tool Solage can do. It’s able to achieve the most beautiful

results in a really natural way. This is because, as its name suggests, it gives

a really sun-kissed effect. We’re talking about the effects of light and creating

something that looks really natural. If you learn how to use Solage confidently,

you can have great fun creating one color, two colors, three colors, subtle

effects, babylights... whatever you desire. We have created four new

techniques, all based in different lights.

How would you describe it to your colleagues around the world?

Imagine we have two Picasso paintings: I’m going to put one in the dark for

5 years and I’m putting the other one outside for the same time. What do you

think is going to happen? One of the paintings is going to discolor naturally

and that is precisely the beautiful light effect that I wanted to create with hair.

What excites you the most about our industry?

For me, the way we do color and everything about the world of color - it’s

what really interests me. I love working with Goldwell and I am really inspired

by the amazing creative opportunities that Elumen and Elumen Play open

up for me. Color for me is the key - it’s also our main business in the salon.

I remember never, never, never leaving a client without color in their chair.

You do a great haircut but how can you take it to another level? It’s like

turning a light on and you create tridimensionality, texture and volume -

all with color. A beautiful color also makes the hair look healthier.

What is your relationship with fashion and art?

I like to work with installations and fashion curators around the world,

because it really isolates me from what I normally do. It takes me into a world

that I don’t know as well as I might. I’ve been so lucky working in places like

China, Korea, USA, Mexico, France, Italy and Austria. I was recently at the

Venice biennale, with the amazing fashion and art curator, Judith Clark.

Wella Professionals

Scan the QR code to watch

the ‘Hair Every Wear 2.0’

film by Angelo Seminara,

launched at KSGE 2022.

interview

95

Global Creative

Awards 2022

Winners

The Global Creative Awards evening with the announcement of the new Gold, Silver

and Bronze Winners was one of the numerous highlights of the Kao Salon Global

Experience 2022. For stylists from all over the world, the Awards offer the chance to

show off their full creativity - without limits. They are an opportunity for stylists to

create their own, unique hair look, showcasing their innovative skills and full creative vision.

Stylists can compete in two different ways - the Technical Awards with three different

categories and the Editorial Awards with four categories.

This year nearly 70 Stylists from 37 countries joined the live competition in Amsterdam

to showcase their creativity in front of an international Jury. Let us introduce you to the

winners of this year‘s Global Creative Awards.

www.globalcreativeawards.com

GOLD

WINNERS

Technical

Awards

New Talent

Colorist

of the year

Creative

Colorist

of the year

Creative

Haircutter

of the year

MALAYSIA

Tiew Pei Yu

The Editor Salon

SINGAPORE

Junz Loke

Evolve

ITALY

Daniela Farzetti

Daniela Hair Group

Technical

Awards

New Talent

Colorist

of the year

Creative

Colorist

of the year

Creative

Haircutter

of the year

BRONZE

SILVER

CANADA

Emily KooistraThe Salon

Cyan

MALAYSIA

Ian Lee Jia Pei

The Editor Salon

USA

Rafael Monzó López

D'Autor by Rafa Monzó

UNITED KINGOM

Lucia McEvoy

Tony Wood Hairdressing

HONG KONG

Tasha Yip

Red Hill Hair Salon

USA

Alex Tant

The Upper Hand - River Oaks


Kao Salon

Global Experience

in Chicago!

Be part of the live global creative awards at

the Kao Salon Global Experience in Chicago.

Stylists can compete in two different ways -

the Technical Awards with three different

categories and the Editorial Awards with four

categories:

TECHNICAL AWARDS

Creativity that starts with a photoshoot and

ends with a live technical competition.

The participants of the technical categories

have to compete first at the national level in

their country. Afterwards the Gold winners

move on to the international live competition.

EDITORIAL AWARDS

Four exciting categories of photo-only global

competition that celebrate the ultimate in

editorial creativity.

The participants of the editorial categories

have to compete globally in this Photo-Only

International Competition.

The Gold Winners of each of the technical

categories deserve the recognition and

reward for all of their creative efforts. In

addition to their trophy, they will receive global

editorial coverage with ESTETICA Magazines.

Take the chance to show the world what a true

creative does: Imagine, Create and Inspire.

For more information and all of the

requirements, rules and regulations of the

Global Creative Awards, please go to


The Kao Salon Family is looking forward to seeing

you LIVE again at the Kao Salon Experience 2023

in Chicago on September 24th-25th!

Editorial Colorist of the year

BRONZE SILVER

GOLD

UNITED KINGDOM

UNITED KINGDOM

Ben Driscoll-Price

Price & Driscoll

Amy Wardley

John Oliver's

UNITED KINGDOM


Jack Mead & Lydia Wolfe

Jack & the Wolfe

Avant Garde Stylist of the year

Editorial

Awards

MALAYSIA

NETHERLANDS

Tom Yek Teng Siong

Decrypt Hairdressing

Manou Grijsen

Twins Hair & Beauty Dalen

BRONZE SILVER

GOLD

AUSTRALIA

Abbie Jackson

Temple

Salon Team of the year

BRONZE SILVER

GOLD

MALAYSIA

SPAIN

Siew Thiam Kui

Artist Hairdressing

Rafa Monzó López

D'Autor by Rafa Monzó

UNITED KINGDOM


Donna Page

Salon Prisma

Men’s Hairstylist of the year

Editorial

Awards

UNITED KINGDOM

NETHERLANDS

Andrew Plester

Hare & Bone

Jeffrey Den Dikkenboer

Jeffrey Den Dikkenboer

BRONZE SILVER

GOLD

NETHERLANDS

Jos Verzijlberg

Kapsalon Jos Verzijlberg

Kao Salon Global

Experience 2022

Amsterdam was the destination for over 2,300 global

hairdressers and industry guests, who united at the Kao Salon

Global Experience 2022 to hear the announcements of this

year’s Global Creative Awards winners. Gary Kelly

GLOBAL CREATIVE AWARDS EVENING

For those participating in the competition,

the most highly-anticipated part of the Kao

Salon Global Experience was without doubt

the gala evening held at the Amsterdam

RAI Convention Centre, where the names

of the Gold, Silver and Bronze Awards

winners in each of the categories were

announced. The evening also included two

outstanding stage shows by Angelo

Seminara and Mario Krankl, as well as the

presentation of a truly beautiful collection

to herald the exciting relaunch of Kerasilk

in early 2023. “It was a huge pleasure to be

able to do host the event live again this

year,” said John Moroney, VP Creative &

Communication. “Our salon owners and

stylists were thrilled. It’s a place to meet

up with like-minded artists and create

friendships for life. Every type of creativity

was waiting for the guests – from the

contemporary colour and style of Goldwell

to the street style craftsmanship of KMS

and the chic, editorial styling of Oribe.”

ARTIST AND ACADEMY SESSIONS

Five inspiring Artist Sessions gave guests from

all over the world the opportunity to experience

excellent mastery of their craftmanship. These

were: internationally renowned J.7 Creative

Team from Stuttgart, Germany; EVOLVE, an

award-winning salon based in Singapore;

Oribe Hair Care ambassador, STACEY

CICERON; top international hairstylist HUUB

EYSINK and multi-award winners, TAZ HAIR

CO. The Academy stage in 2022 showcased

five Academy Teams from around the world

sharing the newest trends from their cities.

The best educators & artists joined them live

on stage: Sona Brado & Daniel Bruns,

Agnes Westerman & Sascha Haseloff,

Salome de Wet & Neil Barton, Kylie Bussing

& Jacob Khan and Nicci Welsh. The event

ended with an announcement that the Kao

Salon Global Experience 2023 will be held in

Chicago, USA!

GOLD

WINNERS

SILVER

WINNERS

BRONZE

WINNERS

MARIO KRANKL

ANGELO SEMINARA

>>> For a full list of all

Gold, Silver and Bronze

winners, please visit

www.esteticamagazine.com

Speed

and color

Johnny Almagno,

a highly experienced

hairdresser, has

created the 4Dcolor

method, that will now

be available in America.

Johnny Almagno,

hairstylist of

international renown,

at work explaining his

exclusive method.

J

ohnny Almagno, a hairdresser

with extensive

experience, talks about

what inspired the idea of

training using the 4Dcolor

method, which will soon

make its debut in the United States.

How did your business start?

I’ve been a hairdresser since I was

15 years old. I attended a professional

school and several courses before

I started working in a salon. When

I was simply working behind the

chair I dedicated all my attention

to the client. I loved the world of

color and all the technical aspects.

So I focused on how to obtain the

best nuances. However, I noticed

that it took too long to achieve

perfection, so I tried to find a

system that would optimise both

my time and the final results.

The 4Dcolor method. What

exactly is it?

4Dcolor is a method for applying

multiple colors and decolorants.

It essentially optimizes on time.

For example, balayage often takes

more than three hours (depending

on the length of the hair) with

multiple steps. Instead, with my

method it is possible to carry out

six color services in just one step

and in only 30 minutes. The client

is rinsed just once. And there is no

need to tone. The advantage of the

4Dcolor method was noticed

outside of our salon as well. When

we began showing it to colleagues,

many companies were impressed

and recognized the validity of the

methods. So they sponsored

4Dcolor training in Europe.

You also studied a method

for applying Hair Extensions.

Tell us more about it.

The second step of our training,

born in 2017, is the application

of extensions. In addition to

guaranteeing length and duration,

we can also intervene to create color

effects that would otherwise be

impossible due to poor hair health.

How can one find out more

about your method?

The 4Dcolor method is a brand

that can be acquired exclusively

during a live course. It is a

registered trademark in Europe

and the United States and is not

available through other channels.

Our method has been selected

by more than 3600 professionals

and 1600 salons in Europe.

To practice this craft, must you

always find new challenges?

Hairdressing is one of those

categories that has problems in

revising their price list. Our

advice, in order to maintain client

loyalty, is to offer new services.

Expand your offer to give them

more choices. Only in this way

can you seek to create balance and

communicate more professionally

and transparently. Our courses

also teach the best method for the

client consultation. The most

common mistake a hairdresser

can make is to increase prices to

lower overhead costs.

Our biggest news is the founding

of 4Dcolor USA, with head offices

in Miami, Florida. The Italy

training project is the same one

that we will use in America. Both

projects will go hand and hand,

and we are very proud of them.

For info: 4Dcolor.com

4Dcolorusa.com

ABS announces the

2023 ABS Global

Image Awards!

The internationally

acclaimed industry

competition

is back!

America’s Beauty Show (ABS)

by Cosmetologists Chicago

proudly announces that the

2023 ABS Global Image

Awards are back. The ABS

Global Image Awards

celebrate the passion

and artistry of professional and

emerging stylists in an image and

video competition featuring

professional and student categories

ABS

from across the globe. This

incredible competition fuels

intense creativity and passion for

hairdressers, colorists, salon teams,

nail technicians, makeup artists,

super stars!

students and more. It culminates in

a dynamic presentation during

America’s Beauty Show on Saturday

evening, April 15th, during which

the winners will be recognized in a

way that’s never been celebrated

before.

The 9 professional categories and 2

student categories are all gender

neutral: Total Transformation;

Collaboration (Professional and

Student); Full Concept; Haircutting;

Texture; Barbering; Creative Color;

Makeup Artistry; and Nail Design.

One submission will be awarded

the prestigious Leo Passage Gold

Trophy Award.

The 100th America’s Beauty Show

(ABS) brings salon professionals the

latest in education, the hottest

trends, and the opportunity to see

and try what’s new in the beauty

industry, April 15 – 17, 2022 at the

Donald E. Stephens Convention

Center, Rosemont, IL.

You’ll get CEU education, access to

top educators and artists, worldclass

runway stages, competitions,

shopping and so much more.

ABS offers an extraordinary lineup

of education for cosmetologists,

colorists, nail pros and estheticians

who are focused on improving their

craft and propelling their careers.

Top industry beauty brands offer

their best and brightest in haircare,

makeup, skincare and nailcare.

For ABS Global Image Awards rules

and regulations or registration for ABS

visit AmericasBeautyShow.com.

The Ulta Beauty Pro Team created the looks

behind the America’s Beauty Show 2023 photo

collection, entitled “The Next 100.”Courtesy of

America's Beauty Show and the Ulta Beauty Pro

Team, including Nick Stenson, Anna Manukyan,

Sonya Dove, Sean Godard, Danielle Keasling,

David Lopez, and Michelle O’Connor.

events

107

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Key Ingredients of

the Scalp Relief Kit

include Aloe Vera for

its anti-inflammatory

properties, to relieve

an itchy scalp, and

Soothex, a unique

formulation that

relieves redness,

itching, and

inflammation.

Fuller hair,

fuller life

Nioxin’s advanced

skin care approach for

better scalp and hair

treatment.

All hairdressers are aware

that thinning hair is a

common issue, affecting

approximately 50% of

both men and women.

While many available

solutions serve to simply

camouflage thinning, the innovative

Nioxin approach inspired by

skincare is different. Nioxin has

found inspiration in premium

skincare to supply advanced care for

thinning hair. As an extension of

facial skin, the scalp requires the

same attention and treatment.

The Nioxin range of products are

designed to strengthen, nourish and

repair thinning hair from its

foundation. Because scalp health

creates hair health, this provides the

perfect foundation for thicker,

fuller-looking hair.

KITS AND

COMPLEMENTS

One of the many kits made

available by Nioxin is the brand’s

Scalp Relief System Kit, which

includes Scalp Relief Cleanser to

cleanse gently and effectively while

soothing the scalp immediately.

which includes scalp relief

cleanser; Nioxin Scalp Relief

Conditioner to soothe the scalp

and leave the hair feeling

nourished; Nioxin Scalp Relief

Soothing Serum, a leave-on

treatment that soothes sensitive,

dry and itchy scalp immediately,

while helping to increase the

thickness of each hair strand. All

three are formulated without

parabens and colorants.

In addition to targeted kits for

different types of hair, there are

also complementary products. Like

Nioxin Diamax, Hair Thickening

Treatment, on the far left, which

increases the thickness of each

strand of hair, leaving it fullerlooking.

Using HTX technology,

containing ingredients like

caffeine, niacinamide and

panthenol, Diamax thickens the

hair at the roots, while also

protecting against breakage.

Then Nioxin Night Density

Rescue, a hair density serum

formulated with a powerful blend

of antioxidants known to

neutralize free radicals on the scalp

surface. This antioxidant hair

serum leaves the scalp feeling

refreshed and is suitable for all

hair types.

For more info, visit

www.nioxin.com/en-US

products

109

Estetica n. 4/2022

ad index

ESTETICA ITALIA

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VITALITY’S 80

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