ESTETICA Magazine USA (3/2022)

USA

the HairMagazine

HAIR-VOLUTION

How classic trends are

being updated for today

EDUCATION

Beyond the classroom,

making it personal

TOP-OF-THE-LINE

A round-up of the best

products and launches

editorial

Signs of fall are appearing here and there: cooler mornings, some changing leaves,

school openings, and more. Hopefully refreshed from vacations and with renewed vigor,

we are all eager to make new resolutions and start afresh. This may include honing old

Hair: Tyler Johnston

Photo: Simon Emmett

Hair Color: Lesley Jennison

Make-up: Helge Branscheidt

Styling: Kim Howells

Models: Scarab &

Borealis:Yueh

Peacock: Tiah

Andrite & Phoenix: Amelie

skills and learning new ones, optimizing organization and stocking up on the latest

products and tools. This is why Estetica suggests

you look toward a mentor, someone who

can make bespoken suggestions and

guide you on your professional journey.

“Autumn is the mellower

season, and what we

lose in flowers we more

than gain in fruits.”

- Samuel Butler

Someone like the inspirational individuals presented in our feature article, who are

all living proof that hairdressing is one industry where education and mentoring

continue to be self-propagating on all levels. Then take stock of the historical review

of Then&Now by Maggie Mulhern, as well as other inspirational looks in our USA

and Int’l albums.

Marie Scarano

Everything you need to know at

www.esteticamagazine.com

Estetica n. 3/2022

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

EDITOR-IN-CHIEF

Marie Scarano

esteticausa@estetica.it

INTERNATIONAL

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

INTERNATIONAL ADVERTISING

COORDINATOR

Monica Tessari

m.tessari@estetica.it

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

ADVERTISING & P.R.

Nives Carena

nivescarena@estetica.it

ESTETICA USA

EDITOR-AT-LARGE

Maggie Mulhern

ESPAÑA

Elisabet Parra,

Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Marie Coccoluto

UK

Gary Kelly

ITALIA

Lucia Preziosi,

Glorianna Vaschetto,

Emanuela Vaser

DIGITAL

Erica Balduini,

Erika Marchese,

Stefania Rao,

Alessandro Zanetti

Shoot Cover Story 6

Trends Photo Finish 8

Curiosity Atypical! 16

Trends Then & Now: Updating Classics 18

Vision Many Facets of Fashion 24

Education A Life of Learning 82

Products Star Products 90

international trends

Fall Trends 33

New Divas

A true plethora of

spectacular styles

and trends from

which you can draw

inspiration.

An impressive

round-up of the latest

products and tools for

you and your salon.

Cover story

Nature has often inspired works of art, and hairdressing

is no different. But now Schwarzkopf Professional ®

has partnered with T H E U N S E E N Beauty to bring a

game-changing color product to the market.

Hair color has often been inspired by the colors of grains, the brilliance of gemstones, or a variety

of hues presented by fruits and flowers. Inspired by nature but designed with science, this innovative

formula by T H E U N S E E N Beauty and Schwarzkopf Professional® opens the door to an unexplored

world of creative style. Producing iridescent, prismatic and previously unimaginable color effects,

T H E U N S E E N Colour Alchemy is alive to you and your environment. This elemental phenomenon

can only be found in nature and complex molecular anatomies, such as the spectacular shimmering

iridescence of the scarab beetle and peacock feathers. Unlike static pigmented color, each shade scatters

the light in a range of kaleidoscopic hues, which transform in response to temperature. This process

is dynamically illustrated by the rainbow spectrum bursting from the prisms. Even the packaging of

Colour Alchemy is dark and minimalistic, evoking a sense of alchemy.

Lucia Preziosi

ANDRITE

SCARAB

PEACOCK

Natural iridescence

To help visualize the colorways produced by Colour Alchemy, five natural phenomena

were selected to represent each prismatic shade: Scarab, with solar orange, to lapis blue

Peacock - predominantly petro blue, Borealis is mostly Iris purple, Andrite's azalea

pink, and Phoenix, which could be nothing other than Amber red and burnt orange.

Hair: Tyler Johnston / Photo: Simon Emmett / Hair Color: Lesley Jennison

Make-up: Helge Branscheidt / Styling: Kim Howells / Models: Scarab & Borealis: Yueh /

Peacock: Tiah / Andrite & Phoenix: Amelie

BOREALIS

Although rooted in science, this product has simple motivations: to turn fantasy into reality.

Our crystal formula replicates the visual effect of structural color. This elemental phenomenon can

only be found in nature and complex molecular anatomies, such as the spectacular shimmering

iridescence of the scarab beetle and peacock feather. Unlike static pigmented color, each shade scatters

the light in a range of kaleidoscopic hues, which transform in response to temperature.

Lauren Bowker, Founder of T H E U N S E E N and color alchemist, says, “Take my tools, be curious,

be daring, carve your own path, and never stop exploring.”

Welcome to a new world of color - Colour Alchemy.

photo shoot

7

Photo Finish

We asked a selection of top international artists from The UK,

USA and Asia to showcase their look which they feel would sit

perfectly on a magazine front cover. They definitely delivered!

Gary Kelly & Marie Scarano

MINIMAL, BUT EDGY

This look is part of a Spring Summer collection for Newance by Topchic. For this collection, I wanted to bring coolness into Summer.

Overall, I played with a selection of shades to create a harmony between warm and cool. For the hair color itself, I made use of matte ash

and cool brown in a block coloring technique to create the smoky effect. The cut is minimal, but edgy, with disconnection through the

fringe to enhance the model’s chin line. To finish off, the hair was styled in a sleek look with high shine to give her a more editorial and

edgy look. Yuujin Ho (Singapore)

Hair: Yuujin Ho, Leading Styling from Evolve Salon and Goldwell National Artist, Singapore

Products: Newance by Topchic

TRENDING MULLET

This is one my favourite images as it won Trend Image of the Year so it's also very special to me. This sexy, soft but seriously edgy mullet

creates sheer presence which is full of texture and movement. The mullet is a beautiful shape and enabled me to showcase all my

favorite cutting techniques to create the look – I used channel cutting, slide cutting and texturising to create a wearable, on-trend style.

Sharon Malcolm (UK)

Hair: Sharon Malcolm, Sharon Malcolm Hairdressing, Newtownards, Northern Ireland

Photo: Jack Eames/Make-up: Siobhan Luckie/Styling: Magdalena Jacobs

8 trends

MULTI-DIMENSIONAL BLONDE

This image is simply beautiful. Inspired by salon trends and client requests, we created a sumptuous,

enriched blonde which is bright and has a blended variety of tones throughout; it's perfect for the

autumnal season which lies ahead. Creating this look using three to four different blonde shades

achieves a multi-dimensional feel. It also encompasses texture and volume throughout – both among

the biggest trends requested in salons at present. When creating this look as part of our new

collection from Joico, it was important for us to create looks that showcased current trends, as well as

those being requested in-salon. Bruno Marc (UK)

Art Direction: Bruno Marc Giamattei/Hair Color: Paul Watts/Cut & Styling: Marcus Giamattei

Photo: Jamie Blanshard/Make-up: Katie Moore/Styling: Ellen Spiller

MINIMALIST VISION

A solid color was chosen to mirror what’s happening in the world of modern art, where a minimalist vision is

eclipsing today’s continuing trend towards rainbow hair. Modern painting often uses solid colors combined

with unusual textures in order to differentiate the feel - just like in this look. Solid colors (level 2N - Redken

Chromatics) create a solid field, but in contrast, pointing/sliding cutting techniques achieve separation.

A wax gives definition, proving there is order, even in chaos! Allen Furlan (USA)

Hair: Allen Furlan/Make-up: Ashley Zimmel/Photo: John Ng

RETRO SHAPE

My inspiration was the Film Noir Cinema of the 1940s and1950s era. The bottom half or base of the

finish was made with hair nets and extensions, which were roughed up & formed into a flat beret. They

were moulded and placed as the foundation of the design. The top hair barrels were created with hair

moulds which were oblong in shape. Hair wefts were attached and wrapped around the mould and

place on top of the base to create the perfect balance & shape. Nick Pagano (USA)

Hair: @NickPaganoHairDesign, Goldwell National Artist

Photo: Alice Watson/Make-up: @Cherylmakeup/Products: Goldwell Style Sign

RELAXED AURA

I was inspired by the current cool and smoky color trend for my look in the 2022 Spring Summer

Collection using Newance by Topchic. The creative direction was to create a playful, trendy look.

Therefore, I applied contrasting colors in the form of highlights. With the use of both natural cool shades

and warm undertone colors, I was delighted with the result, which showcased a refreshing and cheerful

feel. Most importantly, this classic hairstyle portrayed a relaxed aura, giving playful and trendy twist to

this classic look. Jophy Tio (Singapore)

Hair: Jophy Tio, Creative Director from Super Blades and Goldwell National Artist, Singapore

Products: Newance by Topchic

124 trends trends 125

MESMERISING FINISH

This is such a captivating image not only due to the color placement, but also due to the precision cutting and the overall finish of

the hair. The color takes inspiration from the oil slick hair color trend - the effect of oil being spilled on water. It sees a dark brunette

or black base paired with the placement of blue, green and purple tones for a truly mesmerising finish. The colors blend together

beautifully and are further enhanced by the blunt bob cut. Sleek styling helps the look to exude health and shine. The movement of the

hair and background add further impact to this cover worthy image. Seung Ki Baek (UK)

Hair Cut & Color: Seung Ki Baek, Expert Colorist at Rush/Make-up: Lan Nguyen-Grealis

Clothes Stylist: Robert Morrison

EXTREME DRAMATICS

Inspired by dramatic irony, this collection is thick with dramatics, as reflected in the color, lighting, and styling. The irony lies in the

simplicity of the classic precision cut & finish, color placement, as well as the over-all style. Lisa Vann (USA)

Hair: Lisa Vann, Aspen Day-Flynn, Hatsumi Futamura, Hernandez, Vann Studio, Seattle, WA

Make-up: Hannah Vann, Vann Studio, Seattle, WA/Photo: David Rossa, Denver, CO

Designer: Lisa Marie Couture, Seattle, WA

trends

11

CLASSIC GEOMETRIC

Precision cutting allows us to cut with purpose and intention. Classic geometric shapes combined with modern layering and

graduation will make any hair texture sing. Simplicity is everything nowadays! Dry cutting allows the natural fall and texture of

hair to be celebrated. Always apply a leave-in conditioner and/or cutting lotion to make hair more pliable, reduce static and ensure

a precision result. Sam Villa (USA)

Hair: Teresa Romero, Sam Villa Art Director/Photo: Nico Norsdström @ Obsidian and Blush

Tools: Sam Villa/Products: Redken/Make-up: Tanya Ortega and Leticia Tapia

Wardrobe: Michi Lafary @ Obsidian and Blush/Model: Christi Ho

To me, this image represents the best of modern hairdressing and is a vision for the bright future of the craft. It will be a world in

which diversity is embraced and fresh concepts of beauty are celebrated. This shot showcases each muse’s individuality through

the cut, color and styling. The bespoke looks I've chosen bring to life facets of their personality and personal aesthetic, bathed in

prismatic light. Robert Eaton (UK)

Hair: Robert Eaton, Creative Director at Russell Eaton Salons and current BHA British Hairdresser of the Year

Photos: Richard Miles/Make up: Lucy Flower/Styling: Clare Frith

12 trends VISIONARY MUSES

SCULPTED TEXTURE

When creating this look my vision was a retro ’80s vibe. A rebellious feel, a sculpted textured look

and versatile hair cut that screams: ‘the rock and roll mullet is back!’ After our emergence from

quarantine, this look is an encouragement to be brave and stray from the crowd. So, let’s be bold and

confirm that the mullet is definitely here to stay! Dan Mewies (UK)

Hair: Dan Mewies, Mewies & Co/Photo: Chris Bulezuik/Make-up: Karl Dickey/Styling: Lisa Elliott

ULTIMATE CONTRASTS

In this nod to the mullet, everything has been updated. The color, the strong contrasts in the lengths,

including the shaved sides. Precision is always key: in the proportions of the lengths, the pure and subtle color

placement, the point cutting of the ends and fringe and micro-layers. Robin LaChance (USA)

Hair: Robin LaChance/Photo: Paula Tizzard/Make-up: Florencia Taylor/Wardrobe: Adrian Arnieri

trends

125

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Nadia is having hair colored with the Koleston Perfect shades 6/91+7/0 and 6/91 on roots and 7/36 on ends with a Mirror Light service

©2022 The Wella Company

NEW

SHADES

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FOR ROOT SHADOWS & MIXTURES

TO FIGHT THE BRASS

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©2022 The Wella Company

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Hair previously highlighted Roots SHINEFINITY 20g 07/12+ 20g 08/0 + 40g SHINEFINITY brush & bowl activator. Ends SHINEFINITY 40g 00/00 +20g 08/0 + 60g SHINEFINITY Bottle activator

3

Roots & ends SHINEFINITY 30g 04/12 + 30g SHINEFINITY brush & bowl activator. Ends around face 10g 04/12 + 10g 07/12 + 20g SHINEFINITY brush & bowl activator

Collection capsule en collaboration avec Remy Nutini/ BRO Paris

Atypical!

Coline Bourdère is a passionate, dedicated, yet unconventional

hair artist. This young French creative offers up an unusally

different perspective of the hairdressing craft. Marie Coccoluto

Viva la Vulve © Emilie Martin

© Robin Danos

© Warped Galerie

From L’Opéra de Paris and the famous Théâtre du Capitole, to film sets and the London and Paris

Fashion Week runways, Coline Bourdère is teeming with creativity. “It is always incredible to work

at such prestigious locations as these,” comments the young hairdresser from Toulouse. Heavily

influenced by alternative urban cultures, Coline also uses her creative talent to convey committed

messages such as “Viva la Vulve” (above right), an unedited series of hairpieces that demonstrate her

commitment to feminism and the fight against sexual inequality. It’s a commitment that is all the

more relevant in the face of the ongoing erosion of human rights for women in many places around

the world. In parallel, Coline works alongside with other hairdressers such as Rémy Nutini at BRO

salon in Paris, with whom she collaborated for the Capsule Collection featured here.

After graduating

from school, Coline

got a passion for

hairdressing and

so obtained her

professional diploma.

She also specializes

in the history of

hairdressing.

curiosity

17

Getty Images

Hair & styling: Mirza Batanovic, Eufora Style Director - Photo: Mark Short

Then&NOW:

updating classics

We can’t rewrite history, but in the hair world, updating is

expected! Tweaks, either dramatic or simple, can make a

silhouette look fresh for today’s client. Some of Estetica’s

favorite artists have made iconic shapes more contemporary.

Maggie Mulhern

Certain actresses come to mind when you say pixie (Mia Farrow) or rock stars when you think

shag (Joan Jett) or mullet (David Bowie). French twist? Audrey Hepburn, of course. Do those big

names (or the hairdressers who created their styles) own those designs? Not if hair artists today

have anything to say about it. Famed haircutter Stephen Moody, Artistic Director, John Paul Mitchell

Systems and former Sassoon Salon and Academy Director and Educator, says that updating a classic

look can be as simple as changing a part or altering a fringe. “The 2022 shag is styled with a center

part and is much more layered than the original ‘Coupe Sauvage’. The finish is now heavily styled

and less raw,” Moody says. When it comes to the wedge of today, Moody adds that graduation makes

the difference. “This time it’s a little longer and layered.”

18 trends

Sometimes just switching the tool used to cut the hair will re-energize the shape. “Many of the newer

versions of iconic looks are more undone and effortless than in the past,” says Jacob Khan, Goldwell

Brand Ambassador. “Switching from a scissor to a razor will soften angles so they aren’t so sharp.”

TECHNIQUES AND TOOLS FOR MODERN TEXTURES

Sam Villa, Co-founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for

Redken, says that today’s looks are “inspired by the past yet shaken up with inspiration from modern

techniques.” Villa uses zig zag sections and overdirection to create disconnection and fractured layers

while switching between a scissor and razor to cut the hair. By using a variety of tools, Villa is able

to work with multiple textures to create the new shag. “Using the appropriate tool on any texture can

result in something more refined or dramatic.”

Working with texture and creating dramatic results is something expected from Shirley Gordon who

readily admits she likes to start with basic looks before elevating to edgy. The afro has been her “go-to”

silhouette throughout her 42 years of hairdressing. “When I do photo work I always use some type of

afro texture, even if I’m just using it for padding,” says Gordon, a salon owner and Wella artist. To make

the classic afro current, Gordon adds an interesting touch, even something like a zipper, turning that

“then” into a “now.” Adds Gordon, “It also makes it fun.”

Shirley Gordon

adds a zipper to

update the Afro

while Sam Villa

celebrates minimal

styling effort for

the new shag.

Hair: Shirley Gordon, Wella Top Stylist - Photo: Roberto Ligresti

Getty Images

Hair: Sam Villa Photo: Nico Norsdström

Getty Images

Getty Images

Sonna Brado’s simple center part and

soft face frame help to update a classic

bob while adding gentle waves or a

defined chignon make Adam Livermore’s

French Twist very 2022.

Getty Images

Hair: Adam Livermore

“It’s all about taking an iconic shape and

creating an individualized, unique look for

the client. That’s what makes it current”– Sonna Brado

“I think the bob is one of the most iconic shapes ever created,” says Sonna Brado, KMS Global Artist.

“It is a clean, chic, effortless look with ease of styling.” For the update, Brado prefers a fuller, more

horizontal silhouette that is solid on the bottom with internal layers or texture. “This personalization

is what makes it new and fresh,” she says. “It is a perfect structure and despite its reputation, it is not a

‘one size fits all’ design.”

When it comes to classic styles, Adam Livermore, Oribe Global Educator, has been updating the

French Twist regularly throughout his career. “It’s a universally flattering style that is easily adaptable

to trends and it literally works on any texture of hair. It’s amazing how you can create such different

looks using the same, classic technique.” To keep it fresh, Livermore plays with the tail from the twist

to make a statement by keeping it more styled and defined or less polished and soft. “It’s the perfect

‘twist’ on a French Twist,” says Livermore. “You can make it look chic with a little chignon, or more

playful with some movement or gentle waves.”

20 trends

The beehive is perhaps the most fun and versatile of all classic shapes, and that’s exactly why award

winning artist Sabrena Handley chose to create an updated version for a recent photo shoot. “The key

is to look to the past for inspiration,” says Handley who fell upon skyhigh updos on Brigitte Bardot,

Dolly Parton and Amy Winehouse during her research. “There is something so exciting about the

structure of those beehives. I don’t want to recreate someone else’s design but instead enhance the

basic silhouette to make it my own.” Handley says that color and decoration is one way to modernize

any classic. “Be creative and make it new.”

PRODUCT SELECTION AND PLACEMENT MAKES THE DIFFERENCE

For some looks, updating can be achieved through the proper use of products. “To bring some shapes to

life I use a variety of liquids,” says Melissa Crosby, a freelance artist based in New York and Florida.

“Today’s products elevate our styling options.” Crosby uses wax and styling cream to create texture

and hold. “They are ideal for shags, pixies, shattered bobs and mullets,” she says. “I use

root lifts to give hair grit for layered cuts, and to add movement. Oils and silicone

products are ideal to keep hair smooth, allowing me to polish a beehive or twist.”

Crosby, who has been a hair designer for more than 30 years, appreciates the latest

technology in product development. “We were once limited to foam and hair spray.

Now we have a boundless inventory at our disposal.” Lisa Lobosco, Ecru New

York Creative Director, agrees and uses dry shampoo and air dry foam “to give

classic styles a new contemporary look.” These products allow her to style with

her hands as an alternative to the “very finished look of a brush and blow

dryer.” Adds Crosby, “We are limited only by our imaginations.”

Hair: Sabrena Handley - Photo: Roberto Ligresti

Getty Images

NOW

THEN

Getty Images

NOW THEN

Hair&Photo: Matt Swinney

Is it because we have more and better products and tools to create fresh interpretations that hair

artists are getting more creative with hair? According to Crosby, a lot of that self-expression comes

from the current economic situation. “When the economy is strong, hairstyles are tighter, cleaner

and more symmetrical,” she says. “When there is less structure in the economy, there is less structure

in hair. When the economy is distressed, styles are more grassroot and alive.” Crosby believes that

opportunities are created because of post-pandemic stress and worldwide politics. “Hairdressers are

taking more chances on historic hairstyles. It’s a great time to play with hair.”

POWER SHAPES FOR ROCK STARS, ACTRESSES AND ATHLETES

The mullet, a shape that seems to be a favorite of rock stars like the aforementioned Bowie, does

not seem to ever feel the impact of any current issues. It has been celebrated by high profile artists

including the hip-hop group the Beastie Boys, country stars like Billy Ray Cyrus and actors Patrick

Swayzy and Jane Fonda. It is also a favorite of Matt Swinney, Global Creative Director, Rusk. “I love

the mullet because no matter fashion, there is a subculture committed to the edge and excitement

of this haircut.” Swinney updates the look with expertise. “A great way to modernize this style is to

add small connection pieces in places for exaggerated length. This will add texture to make this

cut cohesive and blend the two haircuts.”

The pixie is one of the most favored looks by great haircutters because it offers a great opportunity

for self expression. “What I love best about the timeless pixie haircut is the versatility of style,” says

Alyssia Dotson, Senior National Creative Team for Alterna Haircare. “You can go for a sleek polished

look or a more tousled feel.” Dotson cocktails products for a modern finish or uses dry shampoo

for texture. “Because the hair is cropped, dry shampoo can multitask to add light texture while

22 trends

absorbing any oils or sweat throughout the day.” Joan Novak, master colorist, updates the pixie

blending softer colors and pops of unexpected shades supported by a polished, shiny finish.

The modern wedge, made famous by Olympic skater Dorothy Hamill and Princess Diana, remains

fresh and sassy according to Dee Fortier, Eufora Artistic Director who uses hair color as one way

to update this iconic silhouette. “Classic shapes are timeless and brought to life with bold shades of

coppers and yellow,” Fortier says. “Beautiful healthy hair is vogue, no matter the era.”

When asked for a comment, Garren, famed celebrity hairdresser, style expert, R&Co co-founder and

the inspiration for R&Co BLEU points out that “the mullet, the shag, the pixie and all the other great

haircuts are always in fashion, it just depends on the way you approach it and the exaggeration of the

shape.” Garren, who is credited with chopping Farrah Fawcett’s celebrated feathered and winged face

frame and modernizing Marilyn Monroe’s curls for Madonna’s Vogue Italia cover, adds that “the

choice of cut is never out of style - it’s all about the way you finish the look.” Not surprisingly, Garren

comes up with the perfect parting line about tweaking classic shapes: “This is the time to be an artist.”

It’s the

extraordinary

multi-dimensional

hair color that

makes Eufora’s

Dee Fortier’s

wedge fresh and

Joan Novak’s pixie

contemporary.

Getty Images

Hair&Photo: Joan Novak

Getty Images

Hair: Dee Fortier @ Eufora - Photo: Ron Rauto

Getty Images

Yellow is the ultimate

neutral hue that can

be enhanced with a

variety of highlights

and lowlights.

(Left) Hair/Haircolor/Fashion

Styling: Charlie Price

@charliepricehair

Makeup: Tiaja Pierre

@tiajsmaisondebeaute

Photo: Fred Langer

@fred.langer.photography

(Right) Hair: Lisa Warren

Eufora National Trainer

Photo: Laura D’Aiello

Make-up: Elaynah Sheroski

Many facets

of fashion

Best of

USA

“Yellow anyone? Chamomile,

honey, dandelions, turmeric.

Sweet and spicy. Delish!”

vision

25

“Two sides of the

same coin. Light

and dark, day

and night. Both

reveling in their

own beauty”

26 vision

Best of

USA

Timeless looks with classic

shapes. Choosing between

iridescent hues inspired by nature

or an enviable blonde.

(Left) Hair: Tyler Johnston

Photo: Simon Emmett

Hair Color: Lesley Jennison

Make-up: Helge Branscheidt

Styling: Kim Howells

Schwarzkopf The Unseen Color Alchemy

(Right) Edge Academy Creative Team

Hair: Anthony Edge & Gloria Edge

Photo: Natalie Warr

Make-up Artist: Jessica Varela

Location: Edge Academy, San Diego, CA

Re-inventing the best

of vintage to keep up with

the times.

(Left) Ed by Wella Neu Vogue

Collection

Hair: Carrera Alvarez, Jennifer

Ng, Matthew Luce

Photo: Nick Berardi

Make-up: Satya Linak

MUA Asst: Kassie White

Wardrobe: Chaine Leyendecker

(Right) Hair: Robin LaChance

Photo: Paula Tizzard

Make-up: Florencia Taylor

Wardrobe: Adrian Arnieri

Products: Schwarzkopf

Professional

Best of

USA

“Nothing

nostalgic

about the

hyper-cool

narcissism of

these postmodern

looks

for today’s

fashionista”

vision

29

30 vision

“Drawing

inspiration from

changing seasons

and the Serengeti.

Infinite options”

Best of

USA

Color placement and options

in styling and volume make all

the difference. Bespoke looks

for self-confident women.

(Left) Hair & Wardrobe: Mirza Batanovic

Make-up: Emilia Adamkiewicz

Photo: Mark Short

(Right) Hair: Michael Haase

Photo: Nick Berardi

Make-up: Kolbybeauty

Model: Sevahna Deleon

Wardrobe: Morgan Young

MODA

INT’L

Hair: O. Tarasova, T. Zmunchile & Z. Semerzhidi @ Estel/

Photo: D. Jaroschuk/Make-up: A. Plastinkina & Daria

NEWDIVAS

NEWDIVAS

From the Golden Age of Hollywood, through Post-War austerity and onwards into the Swinging Sixties and beyond... The true

beauty of today’s hairstyles is both inspired and defined by the creativity of past generations. We have taken great delight in

juxtaposing the trendsetters of earlier decades with the sensational imagery of the present day.

Dall’Età dell’Oro di Hollywood, passando per l’austero Dopoguerra e via fino ai ruggenti Anni ‘60 e oltre... L’autentica bellezza

delle acconciature di oggi è al tempo stesso ispirata e definita dalla creatività delle generazioni passate. Ci siamo divertiti a giocare

contrapponendo le trendsetter dei decenni passati all’immaginario favoloso dei giorni nostri.

Vom Goldenen Zeitalter Hollywoods über die Sparmaßnahmen der Nachkriegszeit bis zu den Swinging Sixties und darüber

hinaus ... Die wahre Schönheit der heutigen Frisuren ist inspiriert von der Kreativität vergangener Generationen. Es hat uns enorm

viel Freude gemacht, die Trendsetter früherer Jahrzehnte den aufsehenerregenden Bildwelten von heute gegenüber zu stellen.

De l’âge d’or d’Hollywood, en passant par la période austère de l’après-guerre, jusqu’aux années 60 et au-delà... La beauté

authentique des coiffures d’aujourd’hui continue de s’inspirer de la créativité des générations passées. Nous nous sommes amusés

à mettre en parallèle les créations des décennies passées et l’extraordinaire imagination des collections d’aujourd’hui.

Desde la Edad de Oro de Hollywood, pasando por el austero período de la posguerra y los rugientes años 60 y más allá... La

auténtica belleza de los peinados de hoy está inspirada y definida por la creatividad de las generaciones pasadas. Disfrutamos

jugando a yuxtaponer las tendencias de las últimas décadas con la extraordinaria imaginación actual.

Hair: Darren Ambrose

Colour: D&J Artistic Team

Photo: Chris Bulezuik

Make-up: John Christopher

Styling: Jackie Ambrose

Hair: Diego Comandulli @ Kemon

Photo: Rosdiana Ciaravolo

Hair: Joseph Ferraro Hair Team

Photo: Jamie Blanshard

Make-up: Grace Hayward

Styling: Rubina Marchiori

Hair: Viktoriia Vradii

Photo: Pascal Latil

Make-up: F. Ibarra & F. Díaz

Styling: Gumidafe Gutiér

Back to the future. After a century of creativity &

technical innovation, hair fashion has gone full-circle!

Anita Garvin-1920

Photo Getty Images

Paquìn Fashion-1924

Ethel Ritchie-1920






Greta Garbo-1931

Photo Getty Images

Art direction & hair: Carmen Bolaños

Photo: Broder studio

Make-up: Nuria Bolaños

Styling: Lorenzo Jiménez

A must-have hair accessory

for any fashion conscious

1930s female, contemporary

derivatives of the kiss curl

have now made a comeback.

Indispensabili dettagli

dell’acconciatura per ogni

donna degli Anni ’30 attenta

alla moda, i discendenti

contemporanei del tirabaci

sono tornati alla ribalta.

Ein unverzichtbares

Haaraccessoire für jede

modebewusste Frau der

1930er Jahre; moderne

Varianten der Kiss Curl

erleben jetzt ein Comeback.

Le détail indispensable

de toutes les femmes

soucieuses de la mode dans

les années 30. Voici sa

version contemporaine

qui resurgit sur le devant

de la scène.

Un accesorio del peinado

imprescindible para cualquier

mujer, consciente de la moda

de la década de 1930. Los

derivados contemporáneos de

los caracolillos han regresado.

NEWDIVAS

Photo Getty Images

The kiss curl

Ida Lupino-1935

Creative direction:

Oway Creative Team

Hair: Blue Tit Team

Photo: Victoria Huisman

Make-up: Tarita Castellari


Photo Getty Images

Photo Getty Images

Claudette Colbert-1934

Myrna Loy-1931

Hair: Elise Antoine

Photo: Weronika Kosinska

Make-up: Katarzyna Wrona

Styling: Patryk Gajewski

Products: MKproduction &

Christophe Gaillet

Hair: Ann Marie Young @ Jingles

Photo: Fiona Quinn

Make-up: Ask.abbie.beauty

Styling: Kiri-D-Styles

Joan Crawford-1930

Photo Getty Images

Art direction & hair: Carmen Bolaños

Photo: Broder studio

Make-up: Nuria Bolaños

Styling: Lorenzo Jiménez

Photo Getty Images

Diana Ross-1968

Diana Ross-1968

Hair: Schwarzkopf Professional @

Essential Looks 2:2022

Are they in or are they out? CURLS DIVIDE OPINION.

They may slip out of vogue, but they ALWAYS come back!

Ginger Rogers-1935

Photo Getty Images

Mia Farrow-1978

Hair: Sascha Hirtsgaard

Photo: Rasmus Luckmann

Make-up: Freya Jerris

Styling: Jonas Worup

Hair & make-up: Beata Bourillon

Photo: Nicco Marchetti

Photo Getty Images

Ursula Andress-1965

Art direction: Francesca Passaro

Hair: K-time Edukation Team

Photo: Narciso Miatto

Make-up: M. Costantino & D. Palmieri

Styling: Alessia Acampa

Photo Getty Images

Kirsten Stewart-2022

Art direction & hair: Claude Tarantino

Photo: Jules Egger

Products: L’Oréal Professionnel

NEWDIVAS

Betty George-1956

Zsa Zsa Gabor-1950

Defined

femininity

Dubbed the ‘Victory Roll’ in

the early 1940s, voluminous

roller-set curls came into their

own as glamorous femininity

helped define the '50s girl.

Soprannominati “Victory Roll”

all’inizio degli Anni ’40, i

boccoli voluminosi si sono

affermati quando la

femminilità glamour ha

disegnato il fascino delle

donne Anni ’50.

In den frühen 1940er-Jahren

als „Victory Roll“ bezeichnet,

halfen voluminöse

Lockenwickler in den 50er

Jahren, glamouröse

Weiblichkeit zu definieren.

Ingrid Bergman-1946

Surnommées les “Victory

Roll” aux débuts des années

40, les boucles volumineuses

se sont imposées lorsque la

féminité était synonyme de

glamour dans les années 50.

Apodado el ‘Victory Roll’ a

principios de la década de

1940, los rizos voluminosos

con rulos se hicieron realidad

cuando la feminidad

glamurosa ayudó a definir

a la chica de los años 50.

Photo Getty Images

Hair: Ann Marie Young @ Jingles

Photo: Fiona Quinn

Make-up: Ask.abbie.beauty

Styling: Kiri-D-Styles

Hair: Andis Fluid V3

Hair: Olga Tarasova, Taisia Zmunchile &

Zhanna Semerzhidi

Photo: Daniil Jaroschuk

Make-up: Alesia Plastinkina & Daria






Gina Lollobrigida-1967

1960s: what else

but the Beehive?

THE HIGHER,

THE BETTER!

And the product

that made it all

possible was,

of course, that

super efficient

hair lacquer.

Photo Getty Images

Photo Getty Images

Photo Getty Images

Audrey Hepburn-1961

Elsa Martinelli-1965

Art direction: François Mazeau

Hair: Team Intercoiffure France

Photo: Yves Kortum

Make-up: Natalia Goff

Styling: Etienne Jeanson

Products: Wella Professional

Hair: Team Eric Zemmour

Photo: Stéphane Gagnard

Make-up: Laurie Feligioni

Styling: Katie Jacobson


& Babyliss Pro

Photo Getty Images

Sophia Loren-1960

Hair: Robert Kirby

Photo: Andrew Kimber

Make-up: Maddie Austin Kelly

Styling: Elisa Heinesen

Photo Getty Images

NEWDIVAS

Hair: Idlewild Art Team




Liza Minnelli -1974

All about

that fringe

Photo Getty Images

Hair & colour: Alima Bax/Photo: Jules Egger

Jane Fonda-1970

Photo Getty Images

The perennial ‘histoire

d’amour’ in hair. The fringe

never goes completely out of

favour, but just evolves to

become even more adorable.

Eterna “histoire d’amour” per

l’acconciatura. La frangia non

passa mai completamente di

moda, ma si evolve per

diventare sempre più

adorabile.

Die ewige 'histoire d'amour'

der Haare. Der Pony gerät

nie völlig in Ungnade, sondern

entwickelt sich weiter, um

noch bezaubernder zu

werden.

L'éternelle histoire de la

coiffure. La frange ne se

démode jamais totalement,

mais évolue pour devenir de

plus en plus charmante.

Eterna historia de amor en el

peinado. El flequillo nunca

pasa de moda por completo,

sino que simplemente

evoluciona para volverse aún

más adorable.

Exotic Fashion-1920

Hair: Helen Seward Creative Team

Photo: Kapsel production

Make-up: Marina Magoni

Styling: Vania & Andrea Speretta

Photo Getty Images

Hair: Joseph Ferraro Art Team

Photo: Jamie Blanshard



Anna Wintour-2022

Art direction: Robert Eaton

Hair: Fellowship Project

Photo: Richard Miles

Make-up: Lucy Flowers

Hair & make-up: Salons 1609 Pau et Lons

Photo: Morgan Selles

Styling: Lucile Maurice & Love In Ibiza

Katherine Langford-2022

Isabeli Fontana-2022

Rossy De Palma-2022

We’re bang up-to-date and ANDROYGNY IS BACK...

from the mullet to the quiff and everything in-between.

Photo Getty Images

Photo Getty Images

Rebecca Hall-2022



Photo Getty Images

Billie Eilish-2022

Hair: Elle Broadhurst

Colour: Kristie Kesic

Photo: Georgia Wallace

Make-up: Gemma Elaine

Styling: Tamzen Holland

Art direction: Suzie McGill

Hair: Lorems F.A.M.E. Ipsums Team 2022

Photo: Aleglie Michael Brazzoff Young

Make-up: Pico MV Brown Pallo e sister

Styling: Alpibel Detroit Dladoirasuta Law

Products: Sumaimei Schwarzkopf Prof Professional

Hair: Lorems Ipsums

Photo: Aleglie Brazzoff

Make-up: Pico Pallo e sister

Styling: Alpibel Dladoirasuta

Products: Sumaimei Prof

Photo Getty Images

Tilda Swinton-2022

NEWDIVAS

Photo Getty Images

Brigitte Bardot-1962

Smoky

and softly

Hair: Angelo Seminara

Colour: A. Westerman & W. Wilson

Photo: Ralph Mecke

Make-up: Jochen Pahs

Styling: Ingo Nahrwold

Products: Goldwell

Grace Kelly-1956

Photo Getty Images

From cascading curls to just a

mere hint of a kink, a nod to

texture is a recipe for pure

allure. Hair straighteners don't

even get a look in here.

Dalle ciocche a cascata al

semplice accenno a un

capriccio, è la texture la

ricetta di puro fascino. Le

piastre di qui non passano…

Von kaskadierenden Locken

bis hin zu einem Hauch einer

Welle: Textur ist das Rezept

für pure Anziehungskraft.

Glätteisen adieu.

Des boucles en cascade à la

simple mise en avant d'un

caprice de texture. Exit les

fers à lisser et autres outils...

Desde rizos en cascada hasta

un simple toque caprichoso.

Un guiño a la textura es una

receta para el encanto puro.

Las planchas para el cabello

ni siquiera se ven aquí.

Art direction: Tom Connell

Colour: Ashleigh Hodges

Photo: Jon Gorrigan


Products: Davines

Photo Getty Images

Gisele Bundchen-2019

Hair: Rush Artistic Team

Photo: Jack Eames

Make-up: Lan Nguyen-Grealis

Styling: Robert Morrison

Art direction: Barry Maddocks @

Haringtons

Photo: Philip Veitch

Make-up: Vanessa Elles

Styling: Lewis Robert Cameron

Pola Petrenko-2022

Art direction:

Francesca Passaro

Hair: K-time Edukation Team

Photo: Narciso Miatto

Make-up: M. Costantino

& D. Palmieri

Styling: Alessia Acampa

Photo Getty Images

Kate Middleton-2022

Long hair the epitomy of TOTALLY FEMININE. Have

you ever seen a fairytale princess looking any different!?

Photo Getty Images

Photo Getty Images

Sadie Sink-2022

Eva Riccobono-2019

Art direction, hair & colour:

X-presion @ Aveda

Photo: Javier Marquez

Make-up: David Lopez

Styling: Andrea Sanchez

Hair: Alexander Dinter & Steffen Zoll @

La Biosthétique

Art direction: Nicolas JurnJack

@ Kydra le Salon

Colour: Fabrice Parra

Photo: Nick Norman

Photo Getty Images

Jessica Chastain-2022



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A life of learning

From small-town salons to national NAHA “Educators of

the Year”, education and mentorship is thriving in the hair

industry and beyond. Here is just a sampling. Marie Scarano

Teeka Isakson opened Teeka Lynne’s Salon and Day Spa in Halifax, MA in 2006. After having worked at 5

different salons in the area, she felt her creativity was being stifled. A trip to the Long Beach ISSE show

opened up her eyes and some life-changing opportuntities, working in a celebrity circuit. “These

experiences gave me the confidence to teach my staff new styling techniques, one-on-one, and also helped

to set up two pre-prom fashion shows in two local high schools,” she remembers. The team works

seamlessly to keep everything on track and running smoothly. Stylist Sarah Dawicki notes, “I love working

in a salon where stylist are constantly offering kind words and corrective critiques to help growth, not only

as a stylist but as a person, while maintaining my confidence in what I have already learned.” Shannon

McCarthy shares, “Teeka showed me that we can always learn from each other. It has made me feel

confident to now mentor our younger stylists the way she did for me.”

Teeka Isakson

"I am a huge advocate of building

my team up as opposed to beating

them down to make myself look

better. I tell my stylists I want

them to be a better stylist than me

someday." – Teeka Isakson

124 education

Michael

A JOURNEY INTO THE CREATIVE MIND

Michael Haase is a frequent contributor in Estetica for his outstanding editorial imagery. His artistry and

inspiration never cease to impress our editors. His incredible credentials include starting out with Vidal

Sassoon (who taught him not only about hair, but “how to be a better human”) through various A-list

salons and a former Wella Top Artist. “I have always believed in mentorship, the interactions between a

seasoned artist and a new one,” Michael told us. It was also Vidal who prompted him to develop his own

vison of hairdressing as an endless journey: PlatinumBlack. “Platinum is the lightest in our industry,

expressing the light of excellence and success, while Black is the darkest, creating the illusion of

beginning from nothing. We find ourselves on the journey through the grey matter until we reach

perfection in PlatinumBlack, surrounding ourselves with pure Art, confident that it has reached its

maximum potential for the joy of the human eye and hearts of others.”

Haase

"The Art of Making,

is a mentorship that

addresses helping

hairdressers understand

we are not doing

anything wrong, we

are all just doing it

different. It’s those

differences that make

us who we are and

help keep the industry

evolving in innovation

and inspiration."

– Michael Haase

education&mentoring

83

FINDING... AND FOUNDING... A TRIBE

As Nick was growing his craft, he was drawn to avant-garde fashion, a fan of Sebastian Creative Directors Robert

Lobetta, Edwin Lombardi and Michael Polsinelli, whose stage shows prompted him to teach and perform. “Our

Industry, the environment, made it possible for me to be myself. I belonged; it was a perfect fit. I had found my

tribe. Now I had a place to create with other artists.” His affiliation with Goldwell as a National Artist also made

a difference. “I am blessed to be part of the Kao family which includes Goldwell, KMS, Oribe and Varis and I use

these brands at behind the chair at my salon,” he shares. But more importantly it has brought others into his circle

- like Teresa Medina. “Nick was always very honest and grounded all feedback, about how I could learn, better

myself. I feel like I was much harder on myself because he never gave me negative feedback, just opportunities to

grow. That’s what mentorship is about,” she explains. Today Teresa is also a Goldwell USA Educator.

Mentoring is sharing

from the soul.

Mentoring is passing

on your life experience.

The good & bad.

It's allowing your

mentee to see their

full potential, building

their confidence and

finding their passion.

– Nick Pagano

Nick,

Teresa,

&Co.

84 education&mentoring

Marilyn &

David

Vendittelli

Other members of the Goldwell “tribe” are David and Marilyn Vendittelli, whom Nick describes as

"two of the most beautiful people I have ever met, brimming with a passion and knowledge that was

nothing less than brilliant!”. Veterans of Mascolo Family Toni&Guy education, they were also invited

to assist back stage at a Goldwell Hair Show. “So many acclaimed artists were at that show, and yet

their egos were never to be seen,” they recall. This is where they met Rodica Hristu, Goldwell Master

and North American Artistic Director. “She believed in us even when we didn’t!” says Marilyn. Today

the couple are Goldwell North American educators and co-owners of INdustry Hair and Esthetics in

St.Catharines, Ontario, Canada and have created “Flow” - their own educational

and mentoring program for both new and veteran stylists.

"It’s a pretty amazing

feeling to be in an

industry with so

many talented people

who want you be as

successful, if not more

successful, as they

are!! It’s just great

to show respect and

receive respect! I hope

one day someone will

write about us being

able to mentor them!

– Marilyn & David

Vendittelli

An educator is someone

who teaches you the why

of what you’re doing,

but a mentor is a person

that you reach out to

that encompasses life,

career, family, advice;

they embody all of that. I

mentor so many through

my Instagram, through

conversation, by being

able to tell people what I

see fit for them.

– John Mosley

John

Mosley

LOOKING BACK TO MOVE FORWARD... AND BEYOND

John Mosley, aka Popular Nobody, was born into a family of hairdressers and barbers and readily recognizes

his mother, Doris Mosley, his sisters Lily and Anne, and a host of other family members as his own “mentors”.

John could have chosen another direction, another career, but didn't. “What made me stick with this business

wasn’t just the just the human interaction, but the impact that as a barber, as a cosmetologist, you get to make

on a person’s life.” Today he is Artistic Director for John Paul Mitchell Systems, an Andis educator, and CEO

of his own company, “The Popular Nobody Brand.” The latter especially enables him to reach out beyond his

own shop and into the community, supporting other mentors and their mentees through scholarships and

other programs. Patrick Hall, a mentee committed to community efforts and education to provide hope and

opportunity to the next generation tells John, “Whether it’s with words, actions, or financially, your heart

challenges others to be great! You are an advocate for change!”

86 education&mentoring

EDUCATING THE EDUCATORS

Teresa Romero Sam Villa Creative Director and Artistic/Education Director for Jose Luis Salon @_teresa_romero

remembers all her mentors, from the tender age of 15 and Ms. Foster, who “taught me the importance of focus,

taking responsibility for myself and how to be committed to a goal.” But it was Sam Villa who “shared without

limits, taught me what it meant to be an educator and most of all, showed me how to break through the

impossible to make it a reality.” How is education changing? “Today educators need to be able to teach in person

and navigate all of the other learning environments simultaneously. With advancements in artificial intelligence

and robotics it will be interesting to see what happens in the future. There will always be people who want the

in-person experience, but future generations may relate better to an AI teacher. One thing is for sure, we as

educators will need to stay flexible and seek to understand the learners' needs of each generation.”

In the past we may have seen a mentor

as someone who is older than yourself.

However, this isn't always true anymore.

A mentor can actually be younger than

you or outside of your profession. We all

have something to share and learn.

– Teresa Romero

Teresa

Romero

Star

products

Tried and true - these star products for hair care, color,

styling and more were selected to bring you the best

available options for your clients and your salon business.

Every year the hairdressing industry invests in R&D to improve on existing products and find new ones

that guarantee unprecedented results and services to keep colorists and stylists at the top of their game.

There is so much to choose from that we wanted to provide a sort of “at-a-glance” round-up to make things

easier on you. It’s important to keep up with the latest trends and which products can help you get the

looks and results your clients are demanding and you envision. Find what you need and contact your salon

partner for more information, samples, specs, education and training.

124 oioioioioi

2

Wella Professionals

1 Pravana

1_PRAVANA ChromaSilk Demi-Permanent

Platinum Toners are specifically formulated

for level 9+ hair Available in three shades –

Platinum Lilac, Platinum Smoke and

Platinum Sand.

2_ WELLA PROFESSIONALS’ new

Signature Naturals collection, featuring

three new Koleston Perfect shades and five

new Shinefinity shades. Use these Koleston

Perfect shades for softer root regrowth and

dimensions with our Mirror Lights service,

add blended and precise multi tones with

our Shadow Lights service.

4

BaByLiss PRO

3_ WAHL PROFESSIONAL 5 Star

Gold Cordless Magic Clip is still

ultra-lightweight and now boasts a

more powerful motor, stagger-tooth

blades with new DLC coatings and

a sleek gold finish.

4_ BABYLISS PRO Nano Titanium

1" Extended Barrel Curling Iron is 2"

longer than traditional curling irons,

making it perfect for creating curls on

longer hair. The 1” barrel size is great

for traditional curls or defined waves.

3

WAHL

products

91

5_ CRICKET’s Binge Sorry Not Sorry All Purpose Leave-in Spray 8 OZ is

5

an innovative new spray designed to reinforce, strengthen and help seal hair’s

cuticle prior to heat styling. This all purpose spray is a treatment for protection,

detangling, and helping to seal the hair cuticle. 6_ FEKKAI Super Strength

Treatment Roots-to-Ends Hair Mask repairs, strengthens & nourishes damaged

strands back to life in minutes. Vegan & Cruelty Free, too! Instead, the Intense

Mask is a blend of natural Shea Butter (Karite) and Monoi Oil delivers potent

nourishment and moisture, smoothes strands, eliminates frizz and tangles, and

helps reduce split ends and frizz. 7_L’ORÉAL PROFESSIONNEL Curl Expression

range provides bespoken products to supercharge the definition of curls & coils

with professional hydration, concentrated actives, and immediate results.

6

7

8

8_KERATIN COMPLEX® Healthy Hair Trio Kit contains

a travel-friendly size of Keratin Complex Keratin Care

Smoothing Shampoo, Keratin Complex Keratin Care Smoothing

Conditioner, and Keratin Complex Keratin Obsessed Multi-

Benefit Spray to fight frizz, revitalize hair, and bring more

vibrancy to all hair types. 9_STMNT Grooming Goods Shampoo

& Conditioner has a moisturizing formula, with activated

charcoal and menthol to softens hair or beard and prepare it

for cutting or styling. 10_ EUFORA PROTREATMENT System

consists of 2 super-charged bases, 3 boosters and a sealer to

ensure each guest is “treated” to an experience that is best suited

to their unique hair type and concern.

9

10

Cricket

Fekkai

Keratin Complex

Eufora

L’Oréal Professionnel

STMNT

Ecru

11

11_ECRU CURL Perfect Collection enhances and perfects naturally

wavy, curly or coily hair thanks to carefully crafted blend of oils and plant

extracts nourishes hair while providing maximum hydration to restore

curls. The regimen includes a Hydrating Shampoo, Anti-frizz Conditionder,

Ultra Hydrating Masque, and REjuvenating Moisture Mist, as well as a

Styling Potion. Unique formulas give curls structure and activate curl

memory while providing curl definition for the unsurpassed body, bounce,

and superior shine.

12_DENMAN makes it easy to keep your kit

fresh and add a twist of unique style with

these new pattern brushes.The Line Graffiti

Deluxe Power Paddle D38 glides through

hair, detangles, push-dries and styles with

speed, comfort and ease. Instead, the

Panther D3 Original Styler is the

ultimate multi-functional

hairbrush for detangling,

blow-drying, styling,

defining curls and

smoothing the hair.

12

Denman

products

93

13

13_MATRIX Brass Off and So Silver All-in-One Toning Leave-In Sprays help to

neutralize unwanted undertones between salon visits and prep hair for styling. Brass

Off is formulated for buildable toning formula with blue dyes to neutralize brass/orange

tones on highlighted/lightened brunettes, while So Silver has violet dyes to neutralize

unwanted yellow tones on blonde and grey hair. Matrix Open Air Pre-Bonded is a

clay lightener formulated with citric acid + glycine to protect the inner hair structure

and keep fibers strong during the lightening process. 14_@GUY TANG’s #myidentity

#MyHero Collagen Shield Spray helps prevent damage from combing and heat styling

by providing heat protection up to 450 degrees. Increases combability by up to 70%,

making it easy to detangle the hair and increase shine.

Matrix

15_Paul Mitchell Awapuhi Wild Ginger

KeraTriplex Treatment is a premium blend of

isolated proteins virtually identical to the keratin

found in human hair. KeraTriplex transforms

weak, broken and brittle strands while Keratin

protein repairs and transforms fine, fragile and

chemically damaged hair. 16_ IN COMMON

Ovidem. Nameb

Magic Myst is multi-functional, leave-in detangler

uun tibus sequ

ame

transforms

ndelendus

hair, enhancing, strengthening, and

enihici restoring ommodit the hair’s unique balance. 17_L’ORÉAL

aut PROFESSIONNEL il molut audis Metal Detox is a 3-step

magnien professional derro protocol to neutralize metal

rem during et occuptati color, balayage or lightening services.

odis lorem.

Compatible with all color & lightener brands.

16

17

14

Guy Tang

15

JPMS

IGK

L’Oréal Professionnel

124 oioiiooioi

18

Artemis

JPMS

18_PAUL MITCHELL Color XG Gold Brown series is perfect for soft golden tones, formulated with a brown-to-tan

background for warm and refined results. The Color XG collection contains rich, permanent cream hair colors with

performance you can trust and the reliability you crave. The breakthrough DYESMART® System provides results that

are true to tone and resistant to fading. The Crema XG Gold family delivers a subtle brown-to-tan background with

a warm, but never brassy, gold tone. Formulated in Italy, Crema XG® offers creamy, durable vegan color that imparts

depth and shine for healthy hair and long-lasting dimensional color. The Color Ash Blue series provides soft control

of the dominant pigment when lifting. They’re ideal for guests who want to control wanted warmth and cool enough

to create neutral to cool results that look natural.

products

95

100 years

of creativity

On Sunday 19 June, Keune Haircosmetics celebrated

its 100th anniversary with a spectacular show of

international importance at the RAI in Amsterdam.

With around 3,000 guests arriving from all over the world, the celebrations for Keune Haircosmetics’ centenary truly

reflected the international character of the Dutch company, which is active in at least 85 countries. The celebration

included a sensational show, as well as the launch of some limited edition hair products by Keune Haircosmetics.

The internationally acclaimed Dutch hair product brand, really brought in some big guns to celebrate its centenary,

crowning its 100 years of entrepreneurial spirit with the presentation of a royal title from King Willem-Alexander.

From now on, the family business will be called Royal Keune Haircosmetics. The royal title is a recognition bestowed

upon companies that play a key role in their field, have national relevance and have existed for at least 100 years. It

symbolises the respect, gratitude and trust that the sovereign of the Netherlands has for the company concerned.

The internationally

recognised singer,

Duncan Laurence,

winner of the 2019

Eurovision Song

Contest, welcomed

visitors from home

and abroad with an

outstanding stage

performance.

96 events

The theme for the 100th anniversary show was ‘Reflections’, evoking Keune Haircosmetics’ journey to

becoming a globally recognised hair brand. International artists Ilham Mestour and Daniel Yap presented

their interpretations of the most innovative hair looks during the show. It was also an opportunity to

preview a number of limited edition of products, which have been created as works of art and conceived

specifically for Keune. Keune X Joseph Klibansky hair products will be available in limited quantities in

Keune salons around the world starting from September. These include the Royal Tribute Hair Serum,

which takes its name from the prestigious title conferred on the company.

Global Creative Awards 2022

Returning LIVE in 2022 with all categories

The Global Creative Awards are the chance to fully showcase their unique creativity without limitation across 7 unique

categories. Stylists can compete in two different ways - the Technical Awards, which include a live competition, in

three different categories: New Talent Colorist of the Year, Creative Colorist of the Year and Creative Haircutter of

the Year. Alternatively, they can enter the Editorial Awards, a photo only competition, with four categories: Men‘s

Hairstylist of the Year, Salon Team of the Year, Avant Garde Stylist of the Year and Editorial Colorist of the Year.

The Global Creative Awards are open to all stylists worldwide that use Goldwell, KMS and Oribe.

“We are excited to be able to return to a live event format for the Global Creative Awards in 2022. As we continue

to recover from the global pandemic, it is wonderful to be able to stage a creative event that recognizes the

incredible talent of the Kao Salon Family.”, says John Moroney, VP Creative & Communication.

The winners of the Global Creative Awards will be announced during the Kao Salon Gobal Experience on October

2nd 2022 LIVE in Amsterdam.

Join us LIVE in Amsterdam for the Kao Salon Global Experience and follow us on social media

to get every news first!

You can also join digitally. Register now and tune in:

www.kaosalondivision.com/globalexperience

#creativityneverstops

New Talent Colorist of the year

Epic Hair Designs

Kirra Beckton

Salon Cyan

Emily Kooistra

Salon Witová s.r.o

Kristýna Dudková

Helen Heinroos Hair

Ellu Arula

Haircut Aschenbrenner

Lea Aschenbrenner

Red Hill Hair Salon

QichaoLiu

Il Parrucchiere by Antonio

Elisa Lanaro

elina_sams

Elīna Samsonova

The Editor Salon

Tiew Pei Yu

Mariël Hairstyling

Naomi Tielbeke

Vivo

Sam Stachurski

A.k.a Luova

Inka-Maria Sane

Em Studio Ewelina S‘widerska

Paweł Owerczuk

Academia Topline Romania

Cristian Sandor

Pause

Yvette De Beer

D'Autor by Rafa Monzó

Caroll Katerine Santos Moreno

Zobrist Intercoiffure

Fiona Machaz

Chic Shock

Jin-Qi (Eric) Hu

Tony Wood Hairdressing

Lucia McEvoy

SLaM Salon

Sviatlana Kananenka

UKRAINE

USA

VIETNAM

SWITZERLAND

TAIWAN

UK

POLAND

ROMANIA

SOUTH AFRICA

MALAYSIA

NETHERLANDS

NEW ZEALAND

GERMANY

HONG KONG

ITALY

AUSTRALIA

CANADA

CZECH REPUBLIC

ESTONIA

technical

categories

UAE

SPAIN

NORDIC

LATVIA

Slava_trend

Viacheslav Skrypnichenko

The Upper Hand

Lorian Landrum

Nam Hair Salon

Anh Tuan Cao

Creative Colorist of the year

Mazí Hair

Rachael Parsons

Klipp Frisör GmbH

Pamela Mayr

Salon Cyan

Jagoda Hall

Salon Witová s.r.o

Natálie Witová

Helen Heinroos Hair Salon

Natallia Luchakova

Salon Pees

Sabine Pees

Red Hill Hair Salon

Tasha Yip

Hair Style Andrea

Andreina Gambero

DM Hairstudio

Dina Meikšāne

The Editor Salon

Ian Lee Jia Pei

Global

Creative

Awards

2022

Returning

LIVE

with all

categories

MEXICO

POLAND

Mullet

Juan Antonio Piñon de León

NETHERLANDS

ROMANIA

Twins Hair & Beauty Rolde

Danielle Meijering

Vivo Hair

Lauren Gunn

Studio S Style

Svetlana Jouini

Klimczak Hair Designers

Paulina Kamin‘ska

Beauty Palace by Floarea de Colt

Nicoleta Sendrea

Evolve

Junz Loke

Beauty on first

Bernadine Bennie

Ile Gallery

Anabel Sevilla Arnaiz

mad LUX

Sara Taiana

OHHO

Bi-Hui (Una) Lin

y12 salon

Giampiero Renzetti

UK

UKRAINE

USA

VIETNAM

SPAIN

SWITZERLAND

TAIWAN

UAE

GERMANY

HONG KONG

ITALY

LATVIA

MALAYSIA

AUSTRALIA

AUSTRIA

NEW ZEALAND

CANADA

CZECH REPUBLIC

ESTONIA

SINGAPORE

NORDIC

SOUTH AFRICA

POMO Hairdressing

Stevan Dulay

HDRM

Renat Murzahaleiev

Tangles Salon

Jaidon Laferney

Kim Loan Hairsalon

Xuan Trang Nguyen

Creative Haircutter of the year

Salon Origins

Denise Meikle

Daniela Hair Group

Daniela Farzetti

Soho

Margita Jēkabsone

NETHERLANDS

Hairstudio Infinity

Jessica Price

Vivo Bethlehem

Nicky Crombie



Next

Anders Møller

Salon Fryzur "Włosów Kępa"

Paweł Jas‘niewski

Pasquale Hairstylists

Yvonne Bryson

D'Autor by Rafa Monzó

Rafael Monzó López

Haaratelier Aqualis

Jérémie Locher

Slam

Emy Rose Traynor

UK

USA

SWITZERLAND

UAE

SOUTH AFRICA

SPAIN

NORDIC

POLAND

CANADA

NEW ZEALAND

ITALY

LATVIA

technical

categories

ScullyScully

Jacob Scully

The Upper Hand - River Oaks

Alex Tant

Men’s Hairstylist of the year

Kapsalon Jos Verzijlberg

Jos Verzijlberg

Hare & Bone

Andrew Plester

HDRM

Renat Murzahaleiev

Hier en Dhaar

Bikkel Jacobs

NETHERLANDS

NETHERLANDS

UKRAINE

UNITED KINGDOM

NETHERLANDS

Hier en Dhaar

Jeffrey Den Dikkenboer

MALAYSIA

a+b Hair Studio

Daniel Mhbh



Salon Team of the year

D'Autor By Rafa Monzó

Artist Hairdressing

editorial

categories

The Upper Hand

UNITED KINGDOM

UNITED STATES

MALAYSIA

SPAIN

Salon Prisma

HONG KONG

UNITED KINGDOM

Hair Theorem

The Birdcage Hair Salon

“We are excited

to be able

to return to a live

event format for

the Global Creative

Awards in 2022”

John Moroney

Avant Garde of the year

Decrypt Hairdressing

Tom Yek Teng Siong

Twins Hair & Beauty Dalen

Manou Grijsen

Temple

Abbie Jackson

Taz Hair Company

Michael Shire

HONG KONG

CANADA

AUSTRALIA

NETHERLANDS

MALAYSIA

Ri Salon

Lei Ronald

UNITED STATES

Trademark Salon

Carlos Alvarez



Editorial Colorist of the year

UNITED KINGDOM

UNITED KINGDOM

Price & Driscoll

Ben Driscoll-Price

John Oliver’s

Amy Wardley

The winners

of the Global

Creative Awards

will be announced

during the

Kao Salon Gobal

Experience

on October 2 nd

2022 LIVE

in Amsterdam

editorial

categories

The Upper Hand

Adrine Petrosyan

Jack & the Wolfe

Jack Mead & Lydia Wolfe

Gemini Salon and Garden

Johnny Kelly

SPAIN

UNITED STATES

UNITED KINGDOM

UNITED STATES

D'Autor By Rafa Monzó

Rafa Monzó López

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Hit “refresh”

Salon Emotion

focuses non-stop on

teamwork, core

values, & customer

service to guarantee

salon success.

Three months of

lockdown during the

Covid pandemic

prompted George

Gonzalez - owner,

director, and stylist

of George the Salon

in Chicago - to shift into survival

mode. “I realized that if we were

to survive, I needed to start

following through with making

decisions for today and not

pushing things off until tomorrow,”

he remembers. And once they did

get back to work, getting through

the day with Covid restrictions

and safety measures in and around

the community, making sound

decisions seemed even more crucial.

George already had the advantage

of partnering with L’Oreal

Professionnel and Kerastase.

So when his sales reps began

pitching Salon Emotion, everything

seemed to fall into place.

GETTING A GRIP

Gonzalez had some pretty steep

ambitions as a hands-on salon

manager and stylist. “From

inception, I’ve had a goal of

creating one the strongest brands

of hair salon and product lines in

the country. I wanted to make it

all about the clients,” he explained.

But he would never be able to do it

all alone, so there was a secondary

goal to work toward. “It takes

tenacity to build a team of

individuals that also put clients

first. It’s a never-ending journey

of building, developing and

maintaining relationships with

my team,” says George.

After all, managing the business

end is already a full-time job, but

George was already determined to

continue giving his clientele

creative, functional and trendy

George Gonzales at George the Salon in

Chicago reflects on the importance of

communication in hairdressing. “My clients

and I value my ability to listen. I make

absolutely certain to hear and understand

exactly their words and what they want.”

“After my sales reps told me about

Salon Emotion, I knew I had to sign

myself and my team up immediately”

cuts. So Salon Emotion seemed

to be the perfect solution to help

both him and his team to meet

their creative goals while growing

their business.

TEAM & CLIENTS FIRST

Instead of focusing solely on

business, Salon Emotion is more

people-oriented, placing more

stakes first on the salon team

and on the clients.

During Covid, George found

himself concentrating on retaking

the reins of his business. Instead,

he remembers, “I realized I needed

to be there for my team. Together,

we realized we needed to be there

for our clients.”

L’Oreal’s exclusive 7-step program

provides the tools and training for

the ultimate client journey. From

the first touchpoint with your

digital and physical window, to

reception, consultation, treatment

lounge, service, retail, and

checkout. Salon owners learn to

drive client loyalty, service and

even retail revenue, which is

increasingly important to boosting

a business's bottom line. Each step

of the journey has been designed to

exceed expectations - and that

translates into repeat visits and

referrals. Which of these spoke to

George the most? “Every single

part of Salon Emotion was of value.

Matching what Salon Emotion

teaches with my own beliefs

consolidated my resolve to get

through tough times and flourish,”

George shares.

One of the most impressive aspects

of the Salon Emotion plan is that

clients perceive a difference almost

immediately and feedback is always

positive. George observes,

“We offer hear how friendly

and attentive our staff is. I feel it’s

a direct link to my whole team

knowing about learning what’s

important and how to implement

it for real consistency.”

Given such a high level of

consistency in the organization

of the salon and the team, and

even communications, the message

conveyed is also further spread

by the clientele themselves.

“I am proud to say we have

successfully managed to build our

client base through word of mouth

and have built our brand as a go

place in Chicago for impeccable

customer service and care,” George

concludes.

Salon Emotion

focuses on both

organization

and developing

teamwork in the

salon setting,

all with a view

to focusing on

offering clients

the ultimate salon

experience.

business

109

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Pattern+Matter’s eco-aspirations

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A Matter

of Principle

Situated in Birmingham’s

historic Jewellery

Quarter, an 1805 Grade

II listed former jewelers

workshop now stands

as the “spiritual home”

of Pattern+Matter,

eco-friendly salon and Fresha

partner. Founder Anthony Pytlinski

has created a contemporary

salon that respects the location’s

heritage through his use of original

brickwork in contrast with a

neon-green distressed interior

and rock music memorabilia.

By focusing on sustainability and

using Fresha, Pattern+Matter is on

the path to success. “Pattern+Matter

opened in 2021 and I couldn’t be

happier,” says Anthony. “I’m very

passionate about sustainability.

I feel we’ve got to look after the

future, so we can’t compromise.”

MEETING

PATTERN+MATTER’S

ECO-ASPIRATIONS

Using sustainable organic hair care

products in what Anthony describes

as “an intimate setting with a

personalized one-on-one hair

care approach”, Pattern+Matter’s

sustainability values sync perfectly

with Fresha’s software offering.

As the world’s #1 booking software,

Fresha delivers an environmentally

friendly solution that allows salons

to go paperless and manage their

entire business on the cloud. “I use

Fresha because it’s a 24/7 platform.

When I’m asleep, Fresha is awake.

Fresha is my reception and stock

manager. If somebody wants to

book an appointment at 2:30am,

they can. It’s very easy for clients to

use. I look at my calendar to see

what my week is looking like, and

check stock levels to make sure we

have what we need.”

GROWING THEIR

BUSINESS WITH FRESHA

Fresha gives Anthony the freedom

to focus on delivering great service

by taking care of appointment

Take care of your salon business

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reminders and marketing messages.

Anthony and the team have had

zero no-shows since starting to use

Fresha’s notification feature, which

helps ensure clients are notified and

never forget their appointments.

Fresha’s blast marketing tool fills

unexpected appointment gaps, and

promotes offers: “If I’m free or get a

cancellation, I send out a blast

message and that gap is filled,” says

Anthony. “When clients leave, they

receive an email or text asking them

to leave a review. Everybody sees

these on Fresha’s website and app,

on my profile on the Fresha

marketplace and on Google.

Reviews are great for bringing in

new clients.”

UNDERSTANDING

BUSINESS WITH FRESHA

REPORTS

Anthony keeps track of business

performance by turning to Fresha

reports: “I look at our incomes

weekly and monthly, and crossreference

them from the previous

month to see where my business

is going.” After opening

immediately after the pandemic,

Anthony is delighted with his

success and the role Fresha is

playing. “I recommend Fresha to

other salons. It’s very easy for me

and my clients to use. Everything

you need is just a click away!”

business

111

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On Estetica Summer Color 2/22,

this picture showed incorrect credits.

Correct credits are:

Hair: @Mandeetauber for Oribe

Photo: @johnguerrerostudio

Make-up: @sallybranks

Color: Goldwell @nickpaganohairdesign

Products: @oribepro

PRESENTS

OMC WORLD CHAMPIONSHIP

HAIR & BEAUTY

PARIS SEPT 10 - 12 2022

OMC ZONE

RECOGNITION CUP

OMC HAIR

REPLACEMENT TROPHY

LEO PASSAGE

OMC CREATIVE AWARD

OMC WOULD LIKE TO CONGRATULATE !

THE OMC WORLD CHAMPIONS, THE SILVER AND BRONZE MEDALISTS

FOR THEIR PASSION AND PERSISTENCY TO COMPETE AND WIN THE COVETED TITLE

OMC WORLD CUP 2022 IN PARIS.

OMC GLOBAL AWARDS 2022

CONGRATULATIONS TO ALL RECIPIENTS!

LIFE ACHIEVEMENT AWARD, HALL OF FAME, AMBASSADOR AWARD, LEGACY AWARD

CONGRATULATIONS TO OUR PROUD PLATINUM & GOLD SPONSORS

PARIS

ESTETICA Magazine USA (3/2022)

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